United Business Media LLC Recognized with Two min's Magazine Integrated Marketing AwardsCA's Smart Enterprise and Everything Channel's Virtual Trade Show WinPRNewswire-FirstCall MANHASSET, N.Y., Sept. 22 /PRNewswire-FirstCall/ -- United Business Media LLC (UBM) (http://www.ubmtechnology.com/) today announced it received two min's Integrated Marketing Awards in the Custom Publication and Online Event categories. The Integrated Marketing Awards, presented by min's Magazine, salute outstanding campaigns, ongoing programs and innovative people who have raised the bar on magazine marketing programs. Smart Enterprise, published jointly by UBM and CA, won an award in the Custom Publishing Project category. The mission of the custom publication is to strengthen relationships and build community with existing CA customers and prospects at large enterprises. Smart Enterprise provides business and IT executives with industry insight and practical guidance needed to drive business results. Smart Enterprise also received an APEX (Awards for Publication Excellence) award in July. Everything Channel won an award in the Online Event category for its online Virtual Trade Show, which also received a min's Best of the Web award earlier this year. The November 2007 Virtual Trade Show attracted Solution Providers, Value Added Resellers (VARs) and System Integrators from around the country, giving exhibitors and sponsors the opportunity to virtually meet hundreds of potential business partners, demonstrate products and present to live attendees. The one-day live virtual event brought nearly 700 attendees together in an interactive and content rich environment. UBM also received honorable mention for Think Services' Microsoft Silverlight Program in the Customized Website/Microsite category; TechWeb's bMighty bConnected in the Online Event category; and Everything Channel's Kate Spellman, SVP, Marketing in the Top Integrated Marketer category. "At UBM, we believe that innovative and effective marketing programs are the key to driving business success," said Alix Raine, SVP Communications North America, UBM. "These winning products are representative of our first-class integrated marketing solutions that serve the unique business objectives of our customers. We are proud that min's has recognized the accomplishments of our technology divisions; they validate our commitment to developing effective programs." The fifth annual min's Integrated Marketing awards program honored consumer and business-to-business magazines in a wide range of categories that underscore the key marketing opportunities for their advertisers. Judges used the following criteria to judge the programs: strategy, creativity, implementation, resourcefulness and return on investment. About United Business Media Limited United Business Media Limited is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/. Contact Alix Raine United Business Media LLC 516-562-7827 araine@ubm-us.com SOURCE: United Business Media LLC CONTACT: Alix Raine of United Business Media LLC, +1-516-562-7827, Web Site: http://www.ubmtechnology.com/ Company News On-Call: http://www.prnewswire.com/comp/683676.html |