United Business Media LLC's Top Executives Provide Media Insights and Perspectives at the FOLIO: SHOWRobert Faletra and Chris Sullivan of Everything Channel and Pamala McGlinchey of TechWeb are Featured SpeakersPRNewswire-FirstCall MANHASSET, N.Y., Sept. 15 /PRNewswire-FirstCall/ -- United Business Media LLC (UBM) today announced that Robert Faletra, Chief Executive Officer of Everything Channel; Chris Sullivan, Vice President, Managing Director of Everything Channel; and Pamala McGlinchey, Vice President of Marketing Operations of TechWeb, will present insights, ideas and perspectives about the media industry at the FOLIO: SHOW, the premier national event for magazine professionals, in Chicago, September 22-24. "The media industry is evolving at a rapid pace, generating the ongoing need for effective and practical solutions to succeed in today's complex business environment," said Alix Raine, SVP Communications North America, UBM. "In the broad technology markets that UBM serves, we produce the industry's strongest integrated media platforms and our experienced speakers are pleased to share their insights to help attendees sharpen their skills and grow their businesses." On September 22, Faletra will present "Driving Profits in a Downturn," instructing how to evaluate and align (or realign) businesses to withstand the challenges of the current economic environment. Drawing on over 20 years' experience, Faletra will highlight where to cut, where to invest, how to identify hidden cost savings, how to enlist employees to participate in the process, and how to keep businesses on track without sacrificing future growth. On September 22, Sullivan will present "Creating a Virtual Event Platform," focusing on how online events are gaining traction as a low-cost and low-risk alternative to live events. Used strategically, virtual events can stand on their own or complement a live-event portfolio by exposing exhibitors and sponsors to customers and prospects all year long. Sullivan will offer examples of successful virtual events that created significant revenue streams, and highlight the economics and business models that drive business. On September 23, McGlinchey will present "Creating a Lead-Gen Machine," explaining how today's advertisers are all about leads. McGlinchey will outline how to create and integrate advertising programs that generate leads, how to create a lead-gen infrastructure to qualify and process leads, and how to position print as a key element in a lead-gen campaign. For additional information about the FOLIO: SHOW go to: http://www.foliomag.com/show08/ About United Business Media Limited United Business Media Limited is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/. Contact Alix Raine United Business Media 516 562 7827 araine@ubm-us.com SOURCE: United Business Media LLC CONTACT: Alix Raine of United Business Media, +1-516-562-7827, Web site: http://www.unitedbusinessmedia.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |