TechWeb Announces Next Generation TechWeb Digital Library; Open Call to Upload Industry, Vendor and Peer ContentDestination Website is the Premier Business Technology Research Tool for Technology Decision Makers and Demand Generation Vehicle for Technology Marketers; Vertically-Targeted Financial Services Digital Library Also Now AvailablePRNewswire SAN FRANCISCO, June 30 /PRNewswire/ -- TechWeb, the global leader in business technology media, launched the next generation of its TechWeb Digital Library (http://www.techweb.com/digital_library), one of the largest and most comprehensive multimedia research tools for business technology decision makers. Vendors, business technology professionals, analyst firms and all who produce noteworthy business technology content are invited to upload their digital assets, free of charge, to populate the already content-rich library. For more information on uploading digital content, please visit: http://www.techweb.com/upload. The new state-of-the-art library provides registered users with access to tens of thousands of whitepapers, case studies, webcasts, video programming and podcasts from diverse industry sources. The TechWeb Digital Library exclusively provides access to presentations from leading industry events such as Interop, Black Hat and Web 2.0. The library also features user-driven content, third-party research from analyst firms, targeted content from technology providers, as well as content from TechWeb's portfolio of leading brands. The TechWeb Digital Library offers a new and significantly enhanced user interface that provides easier, richer navigation and search, as well as better ways to sort and view content. Users can search for relevant content by category, industry, vendor, keyword and media/format type. New features allow users to forward content to colleagues, rate and provide peer feedback, as well as subscribe via RSS or add to My Google or Yahoo. "The enormous changes in the dynamic global economy are requiring that companies across all industries have world-class IT capabilities, and in turn, the business technology community is demanding an information-rich resource that involves all aspects of the industry," said Bob Evans, TechWeb's SVP and Content Director. "To meet that need, we're extremely excited to deliver next-generation tools for the millions of technology decision-makers who depend on TechWeb to help them build those world-class capabilities." For technology marketers, the TechWeb Digital Library is an effective platform for lead generation marketing programs. As the site delivers busy technology decision-makers high-value information and insight on business, technology, and vendor solutions, the TechWeb Digital Library simultaneously provides technology marketers targeted leads from registered members as they download content. "The TechWeb Digital Library is revolutionizing the way business technology professionals research and evaluate business technology. Its unique platform naturally integrates content from TechWeb brands and from the ecosystem we serve, giving audiences instant access to a comprehensive database of relevant solutions -- all in one place and organized the way decision makers work," said Tony Uphoff, CEO, TechWeb. "For business technology marketers, the TechWeb Digital Library serves as an extremely powerful engine to drive integrated performance marketing programs." TechWeb Digital Library also launched category aligning and content sharing functionality with the Financial Technology Network Digital Libraries, featuring vertically-targeted resources from Wall Street & Technology, Insurance & Technology, Bank Systems & Technology, and Advanced Trading. The Financial Technology Network Digital Libraries are the first ever financial specific content libraries of their kind. They share relevant content with the TechWeb Digital Library and allow users to search and drill down for specific information targeted to insurance, banking, and capital market technology professionals. For more information on the Financial Technology Network Digital Libraries, please visit: http://www.banktech.com/whitepaper, http://www.insurancetech.com/whitepaper/, http://www.wallstreetandtech.com/whitepaper/, or http://www.advancedtrading.com/whitepaper/ About TechWeb (http://www.techweb.com/aboutus) TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. *13.3 million business decision-makers: based on # of monthly connections across TechWeb brands. Contact: Ellen Asuncion
Marketing Manager
949.223.3622
easuncion@techweb.com
SOURCE: TechWeb CONTACT: Ellen Asuncion, Marketing Manager, TechWeb, +1-949-223-3622, Web site: http://www.techweb.com/digital_library |