Everything Channel Launches Marketing Services for Solution ProvidersBolsters Access to Execution Business Development Services to Help Solution Providers Expand their BusinessesPRNewswire-FirstCall Everything Channel (formerly CMP Channel), activating technology sales channels, is advancing its mission of channel access to execution by adding Marketing Services for Solution Providers. (Logo: http://www.newscom.com/cgi-bin/prnh/20080505/NYM117LOGO-a ) Everything Channel's suite of marketing services will help Solution Providers find net new end user business opportunities. The Solution Providers' expertise, capabilities, resources, and vendor relationships are the key ingredients needed to resolve end user business problems. By promoting Solution Provider capabilities through comprehensive marketing campaigns to end users, new business opportunities will be identified. For 30 years, Everything Channel has been the number one source for the technology channel. In addition to its strong reputation, extensive expertise and superior Channel database, Everything Channel offers Solution Providers the breath and depth of media portfolios from parent company United Business Media Plc to help Solution Providers identify and reach new business opportunities. Everything Channel Marketing Services for Solution Providers include: -- Marketing communication plans, strategies, and tactics -- MDF/co-op plans that meet application and usage requirements -- Lead generation campaigns -- Web enhancements -- Awareness and message development -- Events -- Sales tools and sales collateral Everything Channel's Marketing Services for Solution Providers will be led by Tony Serino. With nearly 20 years in high tech channel marketing, and many of those years working at a Solution Provider organization, Serino's expertise reaches across hardware, software, services and solutions with both media and supply chain experience. Serino has worked with technology giants including Avnet, Arrow, Sun Microsystems, Akamai and HP, specifically developing programs for Solution Providers. "It takes someone who's worked in a wide range of sales, marketing, and executive roles at and for Solution Providers to know how to think like one," said Kate Spellman, SVP Marketing, Everything Channel. "Tony's extensive marketing expertise and first-hand understanding of business development needs in the Solution Provider community is an ideal fit for this new program. We look forward to working closely with Solution Providers to help them create new marketing programs that will help them fill their opportunity pipelines and grow their businesses." For additional information on Everything Channel's Marketing Services contact Tony Serino at 508-416-1120 or aserino@everythingchannel.com. Everything Channel (www.everythingchannel.com, www.channelweb.com) Everything Channel, formerly CMP Channel, activates technology sales channels from access to execution. IT suppliers, value add, retail, direct sales and CIOs all turn to Everything Channel to manage and accelerate their businesses. With over 30 years experience, Everything Channel offers a complete technology solution through media, events, services, workflow tools, research, training, account recruitment and managed analytics as well as marketing support and sales services from strategy to branding. Everything Channel is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. Contact Kate Spellman Everything Channel (516) 562-7383 kspellman@everythingchannel.comPhoto: http://www.newscom.com/cgi-bin/prnh/20080505/NYM117LOGO-a AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com SOURCE: Everything Channel CONTACT: Kate Spellman of Everything Channel, +1-516-562-7383, Web site: http://www.everythingchannel.com/ Company News On-Call: http://www.prnewswire.com/comp/141752.html |