TechInsights' EE Times Named One of the Most Powerful B2B Advertising Venues by BtoB Magazine

Second Consecutive Year Media Platform Named to Influential Media Power 50 List

PRNewswire-FirstCall
MANHASSET, N.Y.
May 12, 2008

MANHASSET, N.Y., May 12 /PRNewswire-FirstCall/ -- TechInsights (http://www.techinsights.com/), the global media, professional services and marketing services business for the Creators of Technology, today announced that its flagship media outlet, EE Times, has been recognized as one of the most influential B2B advertising venues in publishing for the second consecutive year. Each month, EE Times delivers more than 950,000 copies of its print newspaper in five languages to designers in 54 countries. TechInsights' EE Times along with Embedded Systems Conferences, TechOnline, TechInsights Studio, Semiconductor Insights and Portelligent, offers relevant information at each stage of a designer's product development process.

"Since our inception in 1972, EE Times has been the industry's trusted news and information source for the Creators of Technology around the world. We are very pleased to receive this special industry recognition which demonstrates our strong commitment to the content needs of our audience and the business goals of technology marketers," said Paul Miller, Chief Executive Officer, TechInsights.

The BtoB Media Power 50 looks at the top advertising venues as ranked by media buyers, industry analysts, and BtoB editors and reporters. Data such as ad revenue and audience were evaluated, and all participants were polled for their opinions on the most powerful and targeted b-to-b advertising venues.

EE Times is the definitive voice of the electronics industry and the source for the essential news and analysis of the business of technology. Covering the global electronics industry, providing breaking news on new technologies, system and chip level design innovations, new products and emerging industry standards, EE Times is designed to keep time-constrained design engineers, technical managers and corporate managers abreast of news and significant developments in the global electronics industry. EE Times provides the Creators of Technology with a concise, accurate snapshot of the industry every business day.

About TechInsights (http://www.techinsights.com/)

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

  Contact:
  Felicia Hamerman
  TechInsights,
  516-562-5652,
  fhamerman@ubm-us.com

SOURCE: TechInsights

CONTACT: Felicia Hamerman, TechInsights, +1-516-562-5652,
fhamerman@ubm-us.com

Web site: http://www.techinsights.com/
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