Mitch Kapor to Keynote at Think Services' Life 2.0™ Summit Spring

Virtual worlds event in a virtual world will draw 2000+ attendees

PRNewswire
SAN FRANCISCO
Mar 4, 2008

SAN FRANCISCO, March 4 /PRNewswire/ -- Think Services today announced that Mitch Kapor will keynote at Life 2.0™ Summit Spring -- a six-day virtual conference taking place in Second Life™ March 15-21, 2008. Kapor is board chair of Linden Lab, creators of Second Life; chair and founder of the Open Source Applications Foundation; co-founder of the Electronic Frontier and Mozilla Foundations; and is best-known as the creator of Lotus 1-2-3, the spreadsheet that revolutionized enterprise computing in the 80s. He will speak about current work to enhance the user interface for virtual worlds, enabling even more immersive experiences in the medium.

"We're delighted to welcome Mr. Kapor back to Life 2.0," said John Jainschigg, Conference Director, "And eager to hear more about his current work. He was kind enough to address our audience a year ago, at the founding of this event. Much of what he looked forward to in that first keynote has come true -- the virtual worlds phenomenon has exploded, Second Life's user base and concurrency have grown 600%, and our show is tracking about the same. So it's a great time for another look forward from this master of technology and market insight."

Life 2.0™ is the leading virtual conference on virtual world application and business development. Produced twice yearly by Think Services, the six-day event has more than doubled in size with each iteration since founding in Spring of 2007. Life 2.0 Spring 2008 is expected to draw a global audience of over 2,000 CTOs, CIOs, key executives, software architects, web marketers and online creatives from all sectors of the global Fortune 1000, large universities and government. Attendees are all looking to harness the power of virtual reality for marketing, application creation, commerce, education, and to connect with the Net's fastest-growing, smartest, most- engaged communities.

Life 2.0 Spring will offer 7 tracks, metaverse marketing, community nurturance and involvement, 3D commerce, metrics and ROI, tools and techniques, and will dive deep to explore business applications and opportunities offered by emerging virtual world platforms. Evening sessions will provide highly-topical roundtables, and offer a forum for professionals in Higher Education, Government, Public Works, Green Technology, and Social/Humanitarian/Philanthropic work to network and share ideas.

Produced in collaboration with Dr. Dobb's Journal and other UBM media partners, Life 2.0 key sponsors include Sun Microsystems™ and Cisco™. Event details and registration information can be found at: http://www.life20.net/.

About Think Services

Think Services connects specialized communities using innovative media, educational events, consulting, training and certification. Providing comprehensive opportunities for people to learn from, network with, and inspire each other. Think Services builds strong brands and works within communities to foster a unique affinity with its products and services. The division's flagship products include the Game Developers Conference, the Webby Award-winning Gamasutra.com, Game Developer magazine, the International Customer Management Institute, HDI (formerly the Help Desk Institute), and Dr. Dobb's Journal. Think Services is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. To learn more, visit http://www.think-services.com/.

About United Business Media (http://www.unitedbusinessmedia.com/)

United Business Media Plc (UBM.L) is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 5,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Contact
John Jainschigg
718-472-0788
jjainschigg@cmp.com

SOURCE: Think Services

CONTACT: John Jainschigg of CMP, +1-718-472-0788, jjainschigg@cmp.com,
for Think Services

Web site: http://www.think-services.com/
http://www.ddj.com/
http://www.life20.net/
http://www.unitedbusinessmedia.com/