CMP's Senior Vice President and Group Director of Light Reading, Joseph Braue, to Speak at Wharton Business Technology Conference in PhiladelphiaPanel Will Discuss How Marketers are Engaging Sophisticated Audiences through Interactive MarketingPRNewswire MANHASSET, N.Y., Feb. 26 /PRNewswire/ -- CMP, a media, marketing solutions and services company serving the technology industry, announced today that Joseph Braue, CMP's Senior Vice President and Group Director of Light Reading, will speak at the Wharton Business Technology Conference (http://www.whartonbiztech.com/) in Philadelphia on February 29. The panel entitled "Reaching Today's Consumer through Interactive Marketing" will discuss the new frontiers marketers are exploring, including blogging, video, and interactive content, to engage sophisticated consumers and the challenges faced by this new approach. The panel will also include top executives from CareerBuilder.com and Ogilvy WorldWide. "The Wharton Business Technology Conference is a perfect opportunity for technology experts to discover the latest trends in the industry," said Braue. "The Light Reading portfolio is at the forefront of interactive online marketing, reaching its audience on a multitude of topics and levels. This panel is a great way to showcase all of the innovative marketing techniques we are using to engage our visitors. I look forward to sharing my expertise with fellow colleagues." The Wharton Business Technology Conference is a premier conference for those interested in the latest concerning business technology. Attendees include prominent global business leaders, press, faculty and students, who gather together to exchange innovative ideas and business solutions. Held annually since 1996, it is run by accomplished MBA students from The Wharton School. Braue has overall responsibility for the Light Reading portfolio that provides broad deep coverage of the telecommunications industry with news and analysis through LightReading.com and paid research through HeavyReading.com. Braue has more than 20 years of editorial and publishing experience and most recently was Senior Vice President for CMP Integrated Marketing Solutions (CIMS) which achieved more than 300 percent revenue growth over the past three years. For additional information on Light Reading's portfolio of solutions, visit http://www.lightreading.com/. About Light Reading Founded in 2000, Light Reading (http://www.lightreading.com/) is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. It reaches an extensive audience of executives and technologists within the telecom and enterprise networking communities, as well as the financial/industry analysts and investors who track these sectors. Light Reading was acquired by United Business Media in August 2005, and operates as a unit of CMP. About CMP CMP (http://www.cmp.com/) is a media and marketing solutions company serving the technology industry. With the leading online, event and print brands in all technology market categories, and with services and tools that reach beyond traditional advertising, CMP shapes and influences the technology industry worldwide. CMP publishes highly respected media brands such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline; produces major industry events such as Interop, Web 2.0 Expo, XChange, Game Developer Conference and the Embedded Systems Conferences; and provides business information and marketing services such as the International Customer Management Institute, Semiconductor Insights and Second Life consulting for technology marketers. CMP is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. For more CMP news, go to cmp.com/news. Contact: Alix Raine CMP 516.562.7827 araine@cmp.com SOURCE: CMP CONTACT: Alix Raine of CMP, +1-516-562-7827, araine@cmp.com Web site: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |