CMP and MTC Performance Form Strategic Partnership That Offers a Collaborative Workflow Tool to the ChannelAccelerates the Market Standardization for Vendor Incentive ProgramsPRNewswire-FirstCall MANHASSET, N.Y. and SCHAUMBURG, Ill., Jan. 8 /PRNewswire-FirstCall/ -- CMP and MTC Performance today announced that they have formed a strategic partnership that offers the Channel a collaborative workflow tool that manages and automates incentive programs. MTC's relationship with CMP's ChannelWeb, which is accessed by more than one million Solution Providers, will accelerate the market standardization for incentive deployment and program management. This strategic partnership follows a recent partnership with eXalt Solutions, Inc. that provided the IT Channel an on demand multi-vendor solutions sales platform™, streamlining the information flow between suppliers, distributors and Solution Providers. Thousands of technology vendors use incentive programs to drive sales and motivate worldwide sales channels. The nation's largest distributors, retailers and vendors have experienced sizable improvements in productivity by using MTC's managed services. In addition, these organizations are able to provide a level of security to the vendor by supporting enterprise policies, clear visibility to the movement of all funds and proper execution of government tax requirements. "For more than a decade, MTC Performance has been fulfilling our sales incentives for resellers and distributors as well as our rebates for our end user customers. They consistently identify ways to reduce our cost with regard to fulfillment and incentives. We consider MTC a true business partner and we value our relationship with them," said Mike Shiiki, Senior Manager, Channel Marketing for the Americas, InFocus Corporation, the industry pioneer in digital projection technology. MTC's SpiffCENTRAL is an advanced web-based business process management solution that provides organizations with the power to drive and manage any size incentive program. MTC plans to release an updated version of SpiffCENTRAL in the first quarter of the year. "MTC Performance is changing the way vendors motivate sales personnel. Organizations are saving millions of dollars in administrative overhead. In addition to saving money, incentives secure greater mindshare and traction faster. The solution also accelerates the sales cycle and is a win-win for both vendors and Solution Providers," said Robert Faletra, President, CMP Channel. "We are very excited to add this innovative tool to our 'Everything Channel' portfolio to help vendors and solution providers at every point in the sales cycle reap a superior return on investment." "Our solution addresses the needs of both the manufacturer and multi- billion dollar reseller segments. Vendors gain powerful traction and can measure return on investment, while the sales staff is motivated and management is always well informed and in control," added George Kriza, CEO, MTC Performance. "I am extremely excited about the synergy of this strategic relationship. CMP is the center of the channel and vendor community and is the ideal organization to bring this solution to the channel community. Together we will create a true incentive superhighway." To learn how to manage sales incentives or to purchase the MTC Performance databases, visit http://www.mtcperformance.com/contact/contact.php or contact Alex Nordlinger of CMP at 415.947.6156 or anordlin@cmp.com. About MTC Performance MTCPerformance® is a 360 degree incentive solution provider, dedicated to helping you inspire success and reward performance. We are the creator and sole distributor of SpiffCENTRAL™ Vendor Manager and SpiffCENTRAL™ Channel Manager (patents pending), a valuable set of online spiff management tools customized for resellers, distributors and manufacturers. Additionally, we offer a full line of program management tools and reward vehicles, including debit cards, group and individual travel, merchandise and promotional products. We also help plan meetings and sporting events or put together full promotional campaigns. About CMP Channel (http://www.cmpchannelgroup.com/) CMP Channel is the one stop shop customers turn to in order to meet their global sales channel objectives from access to execution. Through use of its family of channel solutions which include CRN and VARBusiness, the ChannelWeb network, the Group's XChange worldwide face-to-face conferences and the Institute for Partner Education & Development (IPED), vendors are able to accelerate sales through the channel. CMP Channel provides a worldwide answer to advertising, branding and marketing services, lead generation, market intelligence, branded and custom events, education of solution providers and best practices for vendors. About CMP CMP (http://www.cmp.com/) is a media and marketing solutions company serving the technology industry. With the leading online, event and print brands in all technology market categories, and with services and tools that reach beyond traditional advertising, CMP shapes and influences the technology industry worldwide. CMP publishes highly respected media brands such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline; produces major industry events such as Interop, Web 2.0 Expo, XChange, Game Developers Conference and the Embedded Systems Conferences; and provides business information and marketing services such as the International Customer Management Institute, Semiconductor Insights and Second Life consulting for technology marketers. CMP is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. For more CMP news, go to cmp.com/news. Contacts Kate Spellman George Kriza CMP Channel MTC Performance (516) 562-7383 (847) 303-0022 kspellman@cmp.com diamond1@mtcperformance.com SOURCE: CMP Technology CONTACT: Kate Spellman of CMP Channel, +1-516-562-7383, Web site: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |