CMP Channel Group's ChannelWeb.com Debuts as Single Destination for Solution ProvidersOffers an Environment of Interaction and Community; Most Comprehensive Channel Content in One PlacePRNewswire-FirstCall MANHASSET, N.Y., March 5 /PRNewswire-FirstCall/ -- CMP's Channel Group today announced the CRN and VARBusiness online properties have come together on the Web to create a single destination for Solution Providers. The new ChannelWeb.com site offers the most comprehensive Channel content in one place by bringing together the news, product reviews and technical primers from CRN with the strategic research and in-depth features of VARBusiness and GovernmentVAR magazines. ChannelWeb.com's enhanced community-centric platform is designed to allow users to communicate with each other and provides new tools, community and research from the resources of the CMP Channel Group. Larry Hooper, ChannelWeb Editor, has been tasked to lead the new ChannelWeb.com. Hooper, who was most recently the Editor/Online managing CRN's Websites and electronic newsletters, is an award-winning journalist with more than 20 years in the field. "We conducted extensive research of how our readers seek, find and use information and we learned that they come to the web with a different mindset than when they read our print publications. With that in mind we re-evaluated our websites and today we embark on a new era for ChannelWeb," said Hooper. "The new ChannelWeb not only offers Solution Providers content and tools to help them run their businesses better, but a community to interact with each other and IT end users." ChannelWeb.com has also added tools to help Solution Providers and VARs grow their businesses. The new tools include: * CMP Channel Group Lead Generator allows VARs to send marketing e-mails
to a targeted, localized list of IT end-user readers of InformationWeek
and Network Computing.
* The Solution Provider Locator allows IT end users to find a Solution
Provider from among the readers of CRN, VARBusiness and ChannelWeb.
ChannelWeb.com users can also find partners with complementary skills to
help them win more business.
* ChannelWeb's new white-paper library is free for Solution Providers and
gives them access to technical information from vendors. The white
papers are written for the Channel partners' audience.
* The website also includes advanced community features designed to
facilitate user-to-user communication. New features include user content
ratings, user-led communities and enhanced message boards for targeted
Solution Provider communities organized both by technology specialties
and by primary vendors.
* ReviewFinder allows users to compare technical product reviews from
side-by-side, product type, or company or category. The new tool, part
of an expansive effort to help users find the information they need
faster, helps Solution Providers technical staff in identifying which
products meet both their technical and channel needs.
Readers and public relations professionals can reach Hooper at lrhooper@cmp.com. For ChannelWeb.com advertising or sponsorship opportunities, contact Chris Sullivan, Vice President/Managing Director, ChannelWeb at csulliva@cmp.com or 609-759-4733. About CMP Channel Group (http://www.cmpchannelgroup.com/) CMP Channel Group is the one stop shop customers turn to in order to meet their global sales channel objectives from access to execution. Through use of its print products which include CRN and VARBusiness, their accompanying websites, the broader ChannelWeb network, the Group's XChange worldwide face-to-face conferences and the Institute for Partner Education & Development (IPED), vendors are able to accelerate sales through the channel. CMP Channel Group provides a worldwide answer to advertising, branding and marketing services, lead generation, market intelligence, branded and custom events, education of solution providers and best practices for vendors. About CRN CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company's sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. With nearly 25 years of experience, CRN is the most trusted source for channel professionals. About VARBusiness For the past 20 years, VARBusiness' strategic resources have been the gateway to the commercial and public sector (or government) Solution Provider community. The VARBusiness integrated platform of media opportunities provides strategic insight for technology integrators through industry-defining research, in-depth editorial, channel events and innovative Web services, enabling these IT professionals to make educated decisions for their businesses, partnerships and customers. VARBusiness offerings lead vendors and distributors to unprecedented access to the most powerful strategic Solution Providers in the market. VARBusiness has been the recipient of numerous industry awards for both editorial content and design. About CMP Technology (http://www.cmp.com/) CMP Technology is a marketing-solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. Contact Kate Spellman CMP Channel Group (516) 562-7383 kspellman@cmp.com SOURCE: CMP Technology CONTACT: Kate Spellman, of CMP Channel Group, +1-516-562-7383, Web site: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |