Everything RFID at 5th Annual RFID World 2007

IRVINE, Calif., Jan. 24 /PRNewswire/ -- Retail supply chain applications receive the lion's share of attention in the RFID industry, yet the technology is also prospering in global markets from asset management to factory automation and healthcare tracking. Now in its 5th year, RFID World 2007 (http://www.rfid-world.com/) spotlights successes in all aspects of the market -- from the core applications and business process improvements driving RFID demand, to the latest innovations in hardware, software and infrastructure needed for deployment. Produced by CMP Technology, the show expects to attract a record attendance of enterprise users, manufacturers and systems integrators to the world's largest RFID trade event from March 26-28, 2007 at the Gaylord Texan Resort in Grapevine, Texas (near Dallas).

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"The benefits of RFID are showing up in a wide range of industries, and while many events are focused on a narrow slice of the market, RFID World is the largest and broadest showcase for RFID applications working today," said Bill Allen, group director of RFID at CMP Technology.

This year's main educational program features 9 tracks covering 12 topics over two days and is designed to address practical strategies for successful deployment of RFID in a diverse range of industries. Attendees will also visit with more than 200 exhibitors who will showcase and demonstrate their latest products, partnerships and applications spanning a range of industries and continents from North America, Europe and Asia. Conference tracks include:

-- Infrastructure: Hardware/Systems/ Design & Deployment
(Sponsored by: Symbol)
-- Software and Data Management (Sponsored by: SAP)
-- Industry Focused RFID Application Areas and Use Cases
(Sponsored by: IBM)
-- Business Process Improvement (Sponsored by: Infor)
-- Item-Level Tracking
-- Asset Management
-- Enterprise Automation
-- Pharmaceutical and Life Sciences
-- Privacy, Security and Personal ID
-- Complying With RFID Mandates
-- Active RFID and RTLS
-- Tags and Readers

On March 26, 7 concurrent pre-conference events will precede the 2-day RFID World 2007 conference and exhibition:

-- RFID for Maritime, Transportation & Logistics (hosted by ChainLink
Research): Addresses the business needs, opportunities and range of
RFID technologies applied in this market.
-- RFID Investment Summit (hosted by RFID Tribe): For investors and
corporate directors of business development seeking the latest on the
opportunities and challenges in the RFID investment landscape.
-- Establishing Traceability in the Perishable Cold Chain (hosted by QLM
Consulting): For perishables manufacturers, distributors and retailers
seeking RFID cold chain implementation strategies.
-- RFID Fundamentals for Managers (hosted by Odin Technologies): For
business and product managers responsible for day-to-day operations,
distribution & logistics, manufacturing and supply chain IT.
-- Active RFID, RTLS and Sensor Networks (hosted by Asset Pulse): Explores
non-passive approaches to RFID including a primer on the technology,
business benefits and case study deployments.
-- CompTIA RFID+ Certification Training: (sponsored by RFID4U) For people
seeking industry training in preparation for the RFID+ Certification
Exam (taken on March 27 or up to one year later).
-- Channel Education Summit (hosted by BlueStar): Systems integrators and
resellers will learn about RFID technology and the market opportunities
it presents.

RFID World 2007 offers the most extensive learning and networking opportunities in this broad market. For more information and to register, visit http://www.rfid-world.com/rfid07/, or call 800.608.9641.

About CMP Technology (http://www.cmp.com/)

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

Media Contacts:
Art Norman                          Kim Novino
CMP Media                           Bridgeman Communications
P: 949-223-3629                     P: 617-742-7270
E: anorman@cmp.com                  E: kim@bridgeman.com

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PRN Photo Desk, photodesk@prnewswire.com

SOURCE: CMP Technology

CONTACT: Art Norman of CMP Media, +1-949-223-3629, or anorman@cmp.com;
or Kim Novino of Bridgeman Communications, +1-617-742-7270, or
kim@bridgeman.com, for CMP Media

Web site: http://www.cmp.com/