IntelliQuest Business Study Reports Network Computing Has Greatest Growth in Readership of All IT TitlesNetwork Computing reaches nearly two-times more technology influencers than closest competitorPRNewswire MANHASSET, N.Y., Nov. 13 /PRNewswire/ -- According to the IntelliQuest CIMS Business Study Fall 2006, CMP Technology's Network Computing, the only IT Analysis media brand written for IT professionals by IT professionals, has increased its lead over its main competitors, Network World and Baseline -- and experienced the greatest growth in total study readership of all of the IT publications.(1) Network Computing reaches more technology decision makers than Network World (451,769) and Baseline (158,782), with a total readership of 929,256. According to the study, Network Computing reaches 310,833 of the most influential technology buyers in the study -- IS/Networking/CIO/VP IS.(2) This is 34% more than traditional networking-focused publications like Network World (232,469), and over four times that of Baseline (70,361). Network Computing also reaches more loyal readers(3) across this powerful target. Network Computing continues to deliver more management titles(4) than its competitors, reaching 264,805 managers, compared to Network World (221,402) and Baseline (68,611). "Network Computing is written for IT by IT and is committed to helping corporate technology leaders determine how to make business strategies a technology reality for their organizations," said John Siefert, Publisher, Network Computing. "Our tiered information access architecture, our deep connection with our audience and our stellar content continue to position Network Computing as the clear IT analysis leader in the market." 1. IT Publications: Baseline, CIO Magazine, Computerworld, eWeek,
InfoWorld and Network World
2. IS/Networking/CIO/VP IS: IMS code = ((80236)!(80702!80703)).
IS/Networking/CIO/VP IS Average Planned IT Expenditures including
services next 12 months = $531,642; Total Study Average Planned IT
Expenditures including services next 12 months = $92,157
3. IS/Networking/CIO/VP IS and Read 3 or 4 out of 4 issues:
IMS code = ((80236)!(80702!80703))&(NI:4!NI:5)
4. Management: IMS code = (80247)
About Network Computing Group
Network Computing is the trusted information source which helps 220,000 technology leaders turn business strategy into reality. The editorial team consists of real-world IT veterans who provide objective information and analysis on technologies and solutions that are tested in IT media's only Real-World Labs -- a setting which mirrors our audience's work environment. Network Computing's critical analysis of market solutions and their impact on an organization is infused in every aspect of the brand, from the award- winning publication and networkcomputing.com, to NWCReports.com, our events and all the way through to NWC Analytics, our pure-play IT analyst business. Network Computing is consistently honored for its editorial excellence, garnering accolades from the American Society of Business Publication Editors (ASBPE), as well as winning Maggie Awards from Western Publications Association and Folio magazine's Ozzie Awards. About CMP Technology CMP Technology is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Technology has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. Contact Alix Raine SVP Communications CMP Technology 516.562.7827 araine@cmp.com SOURCE: CMP Technology CONTACT: Alix Raine, SVP Communications, CMP Technology, Web site: http://networkcomputing.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |