Business Technology Optimization Excellence Awards AnnouncedCMP Media Accepting Nominations for BTO Awards to be Presented at The 2003 InformationWeek Fall ConferencePRNewswire-FirstCall During a live web cast on Business Technology Optimization (BTO) held June 26, 2003, Mercury Interactive (NASDAQ: MERQ) and CMP Media unveiled the 2003 BTO Excellence Awards. Mercury Interactive, InformationWeek, Optimize and Network Computing will jointly present awards to four winning companies at the 2003 InformationWeek Fall Conference in Tucson, Arizona in September 21-24. Nominations are being accepted through August 15, 2003 at www.btoawards.com Business Technology Optimization (BTO) is a strategic category that enables CIO's and senior executives to deliver increased business value from Information Technology. Mercury Interactive Corporation (NASDAQ: MERQ), the founding sponsor of the BTO Excellence Awards, along with a panel of judges from CMP Media will identify and honor organizations that demonstrate BTO excellence. "In today's demanding economic climate, business process optimization is defining a company's ability to thrive," said Michael Friedenberg, Vice President and Publisher of InformationWeek. "Companies who are aligning IT with business are experiencing significant payoff in terms of incremental opportunity and strategic gains. The BTO Excellence Awards are a meaningful way to acknowledge these companies and how they are using technology to fuel innovation and optimize their business." The BTO Excellence Awards will be presented to world leading companies that are setting new standards in four seminal components of BTO: * Aligning IT for Business Growth * Managing Costs for Maximum Efficiency * Improving Application Performance and Quality * IT Process Excellence The four winning companies will be featured in a BTO Best Practices advertorial supplement appearing in InformationWeek, Optimize and Network Computing. Delegates from the winning companies will also receive complimentary registration, hotel and travel accommodations to the 2003 InformationWeek Fall Conference, September 21 - 24, to be held at the Westin La Paloma Resort & Spa, Tucson Arizona. About Mercury Interactive Corporation Mercury Interactive, the global leader in business technology optimization (BTO), delivers Optane, a family of products for application delivery and management, that enables customers to optimize business processes and maximize business results. Customers worldwide use Mercury Interactive's Optane to improve quality and performance, reduce costs, and align IT with business goals. Further information is available at www.mercuryinteractive.com or by phone at U.S. +1.408.822.5200. About CMP Media LLC CMP Media LLC (http://www.cmp.com/) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing. Contacts: Jessica Kersey Mercury Interactive 408-822-5581 jkersey@mercuryinteractive.com Joseph Braue CMP Media 212-592-8214 jbraue@cmp.com SOURCE: CMP Media LLC; Mercury Interactive Corporation CONTACT: Jessica Kersey of Mercury Interactive, +1-408-822-5581, Web site: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |