CMP's CommunicationsWeek Expands Its Lead Over Rest of Networking Newspaper PackWeekly Wraps Up 1996 With More Circulation, Editors and Ad PagesPRNewswire CMP's CommunicationsWeek advanced its top position as America's #1 networking newspaper in 1996, expanding its lead in all three of the pillars of publishing -- editorial, circulation and advertising. CommunicationsWeek saw its investments pay off as its market share and ad page lead continued to grow through the year. The publication ended 1996 with 2,999 ad pages, nearly 250 more pages than its nearest competitor, based on figures from Cowles/SIMBA -- the independent advertising measurement organization that publishes the newsletter Computer Publishing and Advertising Report (CPAR). Capitalizing on the surging information needs of network IT managers, the publication last year: upped its technical and review content, and expanded and redesigned its editorial product; increased editorial staffing to more than 45 full-time editorial staff; and launched the highly successful Telepath supplement. "We also re-tagged the publication 'The Networking Newspaper,' to reflect the fact that in the last two years, the advent of the Internet has caused the enterprise network to evolve into the globally interconnected commerce network -- in short, the network has become bigger than the enterprise!" said Mike Azzara, Publisher. In addition to the editorial investments, the weekly publication increased its circulation more than eight percent last fall, to 190,000 network, IS and corporate management. The increase not only reflects the surging demand for the intranet- and Internet-related news, technology and business content that CommunicationsWeek delivers, according to Azzara, but also the strategic importance that networking, and network product investments have in corporate America. "The momentum is clearly behind CommunicationsWeek," Azzara said. "And I expect the investments in all facets of our business to continue to grow based on our strong results." CommunicationsWeek is the leading newspaper serving the information needs of Network IT Management. The newspaper delivers news and analysis that helps Network IT Management translate evolving advances in communications and computing technology directly into business advantage. In addition, the newspaper features Web Commerce, a biweekly section that provides in-depth features and analysis of electronic commerce products, technologies and case studies. Telepath, a monthly supplement to CommunicationsWeek, is directed to the carrier and network equipment manufacturer executives who count themselves the innovators behind converging networks. CMP Media Inc., now in its 26th year of uninterrupted growth, is the only provider of publishing, marketing and information services to reach the entire spectrum of the high-technology market -- the builders, sellers and users of technology. With sales of $418 million in 1996, CMP marked a quarter century of success with an average annual growth of 20 percent. All of CMP's publications and a series of innovative news and interactive services are available on the World Wide Web through CMP's TechWeb®, http://www.techweb.com/, the industry's first free daily technology news and interactive services super site. CMP Media is also the creator of NetGuide Live (http://www.netguide.com/), the first comprehensive daily listing of live events on the Internet and commercial online services, and First-TV (http://www.first-tv.com/), the Internet's first 24-hour TV/video network. -0- 2/4/97 SOURCE: CMP Media Inc. CONTACT: Steve Rubel, 516-562-7434 or srubel@cmp.com, or Laurel Nelson- |