BtoB Magazine Names InformationWeek One of the Top 10 in 4TH Annual Media Power 50Leading IT Media Brand Ranks Among Top 10 Business-to-Business Advertising VenuesPRNewswire-FirstCall InformationWeek, the leading IT media brand, was ranked number nine in the 4th Annual Media Power 50 issue of BtoB magazine, Crain Communication Inc.'s publication for marketing strategists. This marked the fourth consecutive year that InformationWeek hit the top 10 ranking of the "best places to run advertising messages." The BtoB Power Media 50 looks at the top advertising venues as ranked by media buyers, industry analysts, and BtoB editors and reporters. Data such as ad revenue and audience were evaluated, and all participants were polled for their opinions on the most powerful and targeted b-to-b advertising venues. InformationWeek was the only IT magazine named in the Top 10 list. "InformationWeek has been the consistent voice in the business technology market, providing the breadth and depth that our customers -- be it readers or advertisers -- need to drive business," said Michael Friedenberg, VP and Publisher of InformationWeek and Co-Founder, Optimize. "We continue to stay true to our editorial mission, and our commitment to excellence and innovation makes InformationWeek and its media platform an exceptional marketing and advertising partner for all technology vendors." Sam Whitmore, editor of mediasurvey.com, said about InformationWeek, as quoted in BtoB, "InformationWeek continues to commit-more than any other publication that I'm aware of-to study what their readers want." "InformationWeek will always be important," quoted Brett Stewart, senior VP-Global Director of Universal McCann, while Director of Advertising Strategy of SAS, Laura Wilson reports, "InformationWeek is a staple." Each week, InformationWeek is read by 440,000 Business Technology decision-makers from the Fortune 1000 to SMBs. In addition to the magazine's weekly news and editorial features, InformationWeek Research provides analysis of the business and technology views of IT executives and staffers in more than 50 timely research reports yearly. The editorial and research initiatives of the magazine are brought to life through online and offline conferences and roundtables. For more information, visit www.informationweek.com. About InformationWeek InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including www.informationweek.com, InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In November 2001, the leading IT media brand launched Optimize, an InformationWeek Resource for Business Technology Executives. InformationWeek is consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in Technology Marketing's Influencers Report, the #1 ranking on Folio's annual list of top trade titles, as well as ASBPE's National Gold Awards for Best Series and Best Web Series in 2002. About CMP Media LLC CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing. Contact: Tricia Hoban PepperCom (212) 931-6171 thoban@peppercom.com SOURCE: CMP Media LLC CONTACT: Tricia Hoban of PepperCom, +1-212-931-6171, Web site: http://www.informationweek.com/ |