CMP Media and CyberMedia to Create Global Outsourcing Portfolio; Targeting Professionals Who Evaluate and Select Outsourcing Solution ProvidersPRNewswire-FirstCall CMP Media (http://www.cmp.com/), a leading integrated media company serving the technology, healthcare and entertainment markets with 2004 revenues of $350 million, and CyberMedia (http://www.cybermedia.co.in/), South Asia's first and largest specialty media house, today announced a joint venture to build a global media portfolio focused on worldwide services. CMP - CyberMedia LLC, the new entity, combines the strength of these media leaders to better inform industry executives how to evaluate and secure services for their business, and to provide marketers with access to the right decision makers for their messages by developing a comprehensive brand portfolio that will include print, online and events. Hoshie Ghaswalla, President -- Publishing of CyberMedia, will serve as Managing Director and commented, "This is a winning combination for the outsourcing marketplace. Both companies share a deep understanding of the IT industry, and bring solid customer relationships and comprehensive databases to the joint venture, creating a strong foundation in which to build a powerful new brand. We look forward to working together to provide customers with the right products to address their outsourcing information needs." Rusty Weston, founder of CMP Media's Managing Offshore, the first online newsletter focused on global sourcing issues, will serve as editor in chief. An industry expert, Weston has traveled throughout India and most recently, presented BPO Satisfaction research findings at the NASSCOM ITES-BPO Conference in Bangalore in June. "This new venture is the next step in our strategy to address the needs of both marketers and audiences as they think and act on a global scale," said Gary Marshall, President and CEO of CMP Media. "According to Gartner Dataquest, the North American BPO market is forecasted to grow to $110 billion by 2009 and our new joint venture will enable us to penetrate this fast-growing audience in an unprecedented way." Pradeep Gupta, Chairman and Managing Director of CyberMedia, said, "This will be the first global product from an Indian media house addressing global readers. This move is part of CyberMedia's plans of expanding globally. We recognize the tremendous growth that has taken place in the Indian ITES -- BPO industry. This industry will continue to grow substantially over the next decade. We therefore chose to combine our BPO portfolio with CMP's Managing Offshore to broaden our reach into this new and expanding market. We are pleased to be tapping into the expertise of CMP Media to create a truly global brand across all media platforms." CyberMedia has been publishing Global Outsourcing (http://www.globaloutsourcing.org/) since August 2004. A media offering for decision makers and influencers of offshoring in large and medium business organizations globally, Global Outsourcing is a platform for buyers and sellers of these services that provide exclusive articles, advisories, research, case studies and interviews. CMP Media launched a separate product addressing the complex issues of global sourcing with Managing Offshore (http://www.managingoffshore.com/) in May 2004. The online newsletter analyzes and provides reports on the global sourcing of services including application development, application maintenance, infrastructure, business process outsourcing and call/contact centers. In addition, the company publishes Outsourcing Pipeline (http://www.outsourcingpipeline.com/), a focused website with the news and information that IT professionals need to manage all aspects of outsourcing as well as a comprehensive topic-focused Product Finder. About CMP Media LLC CMP Media (http://www.cmp.com/), part of United Business Media (http://www.unitedbusinessmedia.com/) with 2004 revenues of $1.3 billion, is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum -- the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results. About CyberMedia CyberMedia is South Asia's first and largest specialty media house, with eleven publications (including Dataquest and PCQuest) in the infotech, telecom, consumer electronics and biotech areas; and a media value chain including the internet (http://www.ciol.com/), events and television. The group's media services include market research (IDC India), job board (CyberMedia Dice), content outsourcing, multimedia, and media education. Contact: Ms. Alix Raine Ms. Pramiti Bhargava
CMP Media Cyber Media (India) Limited
516-562-7827 91-124-5031234 ext. 254
araine@cmp.com PramitiB@CyberMedia.co.in
SOURCE: CMP Media LLC CONTACT: Ms. Alix Raine of CMP Media, +1-516-562-7827, or Web site: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |