CMP Media's InformationWeek Reaches 104,000 Subscribers at 100% of Fortune 1000 CompaniesInformationWeek Continues Deep Investment in Audience Development and Brand RecognitionPRNewswire-FirstCall InformationWeek, the leading IT media brand, today announced that based on a recent auditing report by BPA (Business of Performing Audits), the publication once again reached 100% of Fortune 1000 companies. Validated by BPA(1), InformationWeek currently reaches 104,765 qualified subscribers at some of the nation's largest spenders on IT -- companies such as General Motors, Merrill Lynch and Hewlett-Packard. In total, the weekly print magazine reaches 440,000 qualified subscribers at more than a quarter of a million unique business sites or locations.(3) InformationWeek is the only IT publication in its competitive set(2) to conduct a BPA audit of their Fortune 1000 coverage. It is also the only publication in this competitive set to invest in BPA audited unitization of its entire subscriber file.(3) The publication's 440,000 qualified subscribers are found at 273,097 individual sites and spend an average of $43.3 million annually on IT products and services.(4) "BPA's current report validates that InformationWeek continues to reach influential IT buyers from Fortune 1000 companies to smaller emerging enterprises," said Michael Friedenberg, VP and publisher of InformationWeek. "As we continue to reinforce our media brand among this high-level audience, we are proud to deliver the nation's most powerful Business Technology buyers to our advertising partners." "I'm always pleased when one of our members reports data -- and audits data -- beyond the scope of the regular circulation statement," said Glenn Hansen, BPA's president and CEO. "InformationWeek's Fortune 1000 report demonstrates its commitment to its advertisers, and we applaud them." As a global provider of audited data to the marketing, media and information industries, BPA International regularly verifies paid and controlled circulations for print publications, Web site traffic, newspapers, trade shows, industry databases, wireless communications and other advertising-supported information providers. (1) May 2002 BPA Fortune Audit (2) Competitive Set Includes: eWeek, Computerworld and InfoWorld (3) June 2002 BPAs (4) Publisher's Own Data, 12/02 About InformationWeek InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including http://www.informationweek.com/ , InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In November 2001, the leading IT media brand launched Optimize, an InformationWeek Resource for Business Technology Executives. In 2002, InformationWeek was consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in Technology Marketing's Influencers Report, the #1 ranking on Folio's annual list of top trade titles, as well as ASBPE's National Gold Awards for Best Series and Best Web Series. About CMP Media LLC CMP Media LLC (http://www.cmp.com/ ) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing. Contact: Tricia Hoban Peppercom (212) 931-6171 thoban@peppercom.com SOURCE: InformationWeek CONTACT: Tricia Hoban of Peppercom, +1-212-931-6171, Web site: http://www.informationweek.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |