Gavin Launches PROMORAMANew Weekly Fax Product Will Serve Marketing and Promotions StaffsPRNewswire Gavin, for more than forty years known as The Most Trusted Name In Radio, today announced the launch of PROMORAMA, a new weekly fax targeted to promotions and marketing staff at radio stations. That community of people is devoted to aiding in the success of their stations, but until today, has not had a published venue to share their knowledge and experiences. PROMORAMA, the only publication focused strictly on radio station marketing and promotion, will be a forum for that exchange, and one in which the myriad companies that provide stations with banners, T-shirts, and other station logo products with a new advertising channel to create expand their businesses. Doug Wyllie, editor of the new weekly fax said, "Gavin has since 1958 been super-serving its radio and music audiences by providing valuable insight and opinion. As the industry moves forward into the new millennium, Gavin has again identified a way in which to help the people in the industry be successful. By providing the promotions and marketing people who generate excitement on the street for a station with a forum to share their successes and failures with their colleagues, we are again out in front. Our editors are hearing wonderful things from their stations about this new product, and it's a pleasure to share those stories." Below is a recent example of radio promotion news covered in Gavin. Let's go shopping! Bonneville Hot A/C WTMX (Mix 101.9)-Chicago just wrapped up their "Mix $10,000 Ultimate Chicago Shopping Spree," in which one lucky Mix listener had one hour and 19 minutes to spend $10,000 cash at stores along Chicago's Magnificent Mile. Marketing Director Dave Karwowski told PROMORAMA: "What I liked best about this promotion is that it fit the lifestyle of our listener, and as we talked about the promotion on the air, they could easily envision how they would spend the money if they won it. It was satisfying for us to strike a chord with something that everyone could dream about. The word-of- mouth on this was incredible." The lucky winner spent her 10 grand on cool things like a suit from Hugo Boss for her brother (nice sister!), eight pairs of shoes and boots from Nordstrom's, a 24-inch Wega TV and Palm Pilot from the Sony Gallery, gold-and-diamond hoop earrings from Tiffany's, and much more! Gavin issued several preliminary issues of PROMORAMA late in 2001 to determine the focus of the publication, and the first official issue of PROMORAMA was faxed today. Already the response from radio is very positive. "PROMORAMA Rules!" said Robin Rockwell, Director of Marketing and Promotions for KITS (Live 105)-San Francisco. "I now know that other Promotion Directors experience the same joys/frustrations/loves about the job that I do. Thanks for giving us 'Marketing Types' a place to vent." PROMORAMA is powered by its readers. Radio marketing and promotion staff can share their latest big, dumb, promotion or their worst promotion disaster story by contacting PROMORAMA Editor Doug Wyllie at 415-495-1990, extension 603, or via email at doug@gavin.com. Doug has for more than two years covered the business of radio for Gavin, serving most recently as Business and Media Editor. Advertisers interested in advertising in PROMORAMA should contact Paula Erickson at 615-255-5010, extension 7, or via email at paula@gavin.com. Paula has for more than five years been serving advertisers for several formats for Gavin, delivering advertising messaging to targeted audiences. About Gavin Gavin, long recognized as The Most Trusted Name in Radio, has become increasingly involved in coverage of music activity on the Internet via events, publications, and digital media. Gavin produces the annual Gavin Seminar, an exclusive event for industry professionals covering all the issues that confront radio. Gavin is a division of United Entertainment Media. United Entertainment Media, Inc. produces magazines, books, web sites, trade shows, and events for musicians and the professional audio, video, and installation industries including EQ, Pro Sound News, Surround Professional, Medialine, Entertainment Storage & Networking, Systems Contractor News, Residential Systems, Rental & Staging Systems, Videography, Government Video, Digital TV (Television Broadcast), Digital Cinema, AutoMedia, Car Sound & Performance, dB!, Tuner Shop, DVD Entertainment (co-produced with IRMA), Government Video Technology Expo, Studio Business, and Surround 2001. United Entertainment Media, Inc. is an operating division of CMP Information, a wholly owned subsidiary of United Business Media, plc. Contact:
Doug Wyllie
Gavin
415-495-1990 ext 603
doug@gavin.com
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SOURCE: Gavin Contact: Doug Wyllie of Gavin, +1-415-495-1990, ext. 603, or Company News On-Call: http://www.prnewswire.com/comp/181993.html |