CMP's Computer Reseller News Leads All Computer Publications in Ad Pages for 1996

CMP Media's Computer Reseller News delivered more ad pages in 1996 than any other trade or consumer high-tech publication tracked in the United States by the Computer Publishing and Advertising Report (CPAR). According to CPAR's year-end report, Computer Reseller News tallied 8,324 total ad pages in 1996, an 8.4 percent increase over its performance in 1995.

Among other leading publications tracked by CPAR, Computer Reseller News bested Ziff Davis' Computer Shopper by nearly 100 pages, PCWeek by 300 pages, and PC Magazine by 2000 pages. IDG's lead publication, ComputerWorld, trailed Computer Reseller News by 4,000 pages.

Computer Reseller News Publisher Kevin Mannion points to the growth of the channel and an increased need by resellers to stay on top of the rapidly changing market as factors contributing to the newspaper's rise in ad pages in '96.

"The growth of the Internet and corporate intranets, along with an array of rapidly emerging technologies, have created a wealth of new opportunities for systems integrators and VARs," Mannion said. "Computer Reseller News is the only computer publication providing the channel with weekly coverage of the latest developments in this market. In turn, the vendors of these new technologies are capitalizing on the opportunity to reach the channel through Computer Reseller News."

Published by CMP Media Inc., Computer Reseller News has a circulation of more than 115,000 and reaches influential readers from Wall Street to Silicon Valley with the product trends and industry news needed to sell comprehensive technology solutions.

CMP Media Inc. provides publishing, marketing and information services to the entire high-technology spectrum -- the builders, sellers and users of technology -- through print and electronic media. All of CMP's publications and online products can be accessed through the company's TechWeb® site on the World Wide Web (http://www.techweb.com/). Print titles include EE Times, Computer Retail Week, InformationWeek, and Windows Magazine.

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SOURCE: CMP Media, Inc.

CONTACT: Leslie Dunbar of CMP Media, 516-562-7040 or ldunbar@cmp.com