CMP Media Names Fritz Nelson as Joint VP/Publisher of Network Computing and Network MagazineDual Role Designed to Enhance the Development of Complementary Offerings; Combined Sales Force to Provide Additional Advertising ReachPRNewswire-FirstCall CMP Media LLC today announced that Fritz Nelson, VP/Publisher of Network Computing magazine, will also serve as VP/Publisher of Network Magazine. This dual role has been created to maximize complementary offerings between the two publications, while a recently combined sales force will provide advertisers with additional reach. In his capacity as VP/Publisher of Network Magazine, Nelson replaces Bill Howard. The new structure is further evidence of CMP Media's ongoing commitment to deliver superior editorial content and marketing reach in the technology industry. Each magazine will retain separate editorial staffs while the editors-in-chief will collaborate closely to deliver the best content and perspective to their respective readers. Network Magazine will continue to demonstrate journalistic excellence while providing the best architectural solutions for networks by focusing on the entire technology life-cycle, from emerging to maturing technology, to technology deployment and management. By testing products in real-world environments, Network Computing's editorial team of IT experts will continue to deliver comprehensive technical evaluations through its unique methodology that mirrors the readers' technology evaluation and decision-making processes. From designing the network architecture to executing on IT purchase decisions, Network Magazine and Network Computing deliver comprehensive access to key buyers responsible for critical stages of the IT investment process. "CMP Media has made a strong commitment to growing these two brands," said Fritz Nelson, VP/Publisher of Network Magazine and Network Computing. "My new role and the combined sales force allow us to focus on the complementary nature of Network Magazine and Network Computing, ensuring that readers' complex information needs are met, and that advertising customers have differentiated editorial environments within which to deliver their messages, and differentiated audiences to which those messages can be delivered." Effective immediately, Network Computing and Network Magazine will be sold by one sales force, giving both brands additional coverage throughout the nation and resulting in better and more efficient customer service. Advertisers will benefit from one point of contact for both brands, freeing up time to develop new marketing strategies and targets. John Siefert, formerly Western Regional Director, will serve as National Sales Director for the entire sales force. In addition, as part of Network Magazine's emphasis on architectural solutions for today's networks and in line with its goal to deliver an extremely targeted circulation to its advertising partners, the magazine's circulation has been refocused and reduced to 125,000. The desire for more targeted advertiser messaging has reduced the need for Network Magazine's international subscribers. The redrawn target audience will consist of influential management-level buyers with high spending power responsible for making strategic technology architecture decisions within the enterprise. These 125,000 subscribers are responsible for annual average spending of approximately $52 million for storage, security and/or networking infrastructure*. Previously, Nelson served in multiple editorial positions including editor-in-chief of Network Computing. He has been with the publication for ten of its twelve years. Nelson has served on the Networld + Interop advisory board and the Comnet advisory board. *Source: Publisher's Own Data, 4/03 About Network Computing For IT, By IT, Network Computing (http://www.networkcomputing.com/), published by CMP Media LLC, Manhasset, N.Y., is dedicated to providing critical analysis of technologies, vendors and products to 220,000 IT Managers and Staff who are accountable for strategic technology purchase decisions. In addition to the bi-weekly magazine, Network Computing provides a complete media platform including www.networkcomputing.com, Network Computing Research, and Network Computing Events. In 2002, www.NetworkComputing.com was named American Society of Business Publications Editors (ASBPE) Best 'Original Web Database' category for the Interactive Buyer's Guide and ranked Rob Preston 11th on Adweek's Technology Marketing Influencers Report "Hottest Tech Media editors" list. About Network Magazine For 17 years, Network Magazine has provided in-depth technical analysis that helps Network IT Buyers make informed network specification, deployment, and management decisions. Network Magazine's unique editorial delivers information about the entire life cycle of network infrastructure hardware, software, and services, from emerging technologies through to product purchasing and ongoing management. Widely recognized for its editorial excellence, Network Magazine was awarded the 2003 Maggie Award for Best Computer/Trade publication and a 2003 Jesse H. Neal award for best regularly featured column. Network Magazine is published monthly by CMP Media LLC and can be viewed online at www.networkmagazine.com. About CMP Media LLC CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing. Contact: Suzanne Sullivan Peppercom (212) 931-6144 ssullivan@peppercom.com SOURCE: CMP Media LLC CONTACT: Suzanne Sullivan of Peppercom, +1-212-931-6144 or Web site: http://www.networkcomputing.com/ |