CMP Media Launches Lead Nurture Program to Accelerate Technology Purchase Cycle

CMP Media ( www.cmp.com ) today announced CMP Lead Nurture, a gated briefing center that enables users to view content specifically tailored for their stage in the purchase process. This new product is part of a line of new decision support tools designed to help users make more informed, quicker decisions about the enterprise-level technology products they purchase. The first product in the series, upgraded white paper libraries, was announced on March 24. Other products are being developed for the suite.

The new Lead Nurture program addresses a fundamental problem facing technology marketers. According to a recent: TechWeb How to Market to IT survey, 29% of technology marketers reported that generating leads was their biggest challenge yet 71% of these marketers can not measure a return on investment for their marketing programs.

CMP's Lead Nurture product solves this problem by enabling users to register for content and self-select whether they are considering, evaluating or ready to purchase particular types of technology. This is valuable to users because they can view content focused on their needs. Through permission-based email, and return visits to the gated site, the Lead Nurture Program enables users to move themselves along the purchase process, continually finding fresh, focused information that will help them make a better purchase decision more quickly.

Participating vendors access reports which deliver usage information and, most importantly, leads that have self-qualified as being at a certain stage in the process. Technology vendors can then easily differentiate between prospects who are evaluating and prospects who are ready to buy their products.

Tomorrow at B-to-B Marketing Day ( http://www.americanbusinessmedia.com/assnfe/ev.asp?ID=20&SNID=812988078 ), an industry event that brings together advertisers, agencies and media professionals, Jeff Patterson, CMP's executive vice president Corporate Sales and Marketing, will discuss the CMP Lead Nurture Program. Mr. Patterson's presentation entitled Integrating Resources: A Consultative Approach to Finding the Right Solution will explore various aspects of an integrated sale, including the role of media in developing a strategy and how to create value with reduced budgets. The presentation will also include a case study showcasing successful integrated communications campaigns. B-to-B Marketing Day is hosted by American Business Media, Business Marketing Association, American Association of Advertising Agencies, Association of National Advertisers, American Advertising Federation and BtoB Magazine.

For additional information on CMP Lead Nurture, contact Joe Braue at 212-600-3114 or jbraue@cmp.com.

About CMP Media LLC

CMP Media ( www.cmp.com ) is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum - the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.

  Contact:
   Alix Raine
   SVP Communications
   CMP Media
   516.562.7827
   araine@cmp.com

SOURCE: CMP Media LLC

CONTACT: Alix Raine of SVP Communications, +1-516-562-7827, or
araine@cmp.com , for CMP Media

Web site: http://www.cmp.com/

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