CMP Media Launches Suite of Sales Lead Development and Database Marketing Solutions; New Audience Database Group Formed Within CMP

At the Direct Marketing to Business Conference today, CMP Media announced the launch of a new suite of sales lead development and database marketing solutions. These new products harness the extraordinary reach of the CMP Technology Audience Database of 18 million records that span the full spectrum of the technology market including the creators of technology (Hardware and Software Engineers), sellers of technology (Channel), and buyers of technology (Enterprise IT). Industry veteran Bill Amstutz will head the new CMP Audience Database Group, responsible for these innovative database products that continue to expand CMP Media's product portfolio and its ability to provide access, insight and actionable programs that more closely connect technology sellers to buyers.

"The combination of our demographics, psychographics and observed behavior allows us to glean remarkable insights about the technology market. The more we know about our audience -- the buyers of technology -- the more value we can deliver to our customers -- the sellers of technology," said Bill Amstutz, senior vice president of Audience Marketing and Development. "We believe this is the most comprehensive business media database in the world."

The unique source of the database includes print subscribers, e-mail subscribers, online registrants, as well as face-to-face and online event attendees. The rich and comprehensive database is continuously updated and includes extensive demographics and purchasing psychographics about individuals at millions of sites with ample installed technology. The database also includes real-time, observed behavior data from across the far-reaching CMP product suite.

The CMP Audience Database Group's Sales Lead Development products are part of CMP Media's market leading Buyer Connection lead generation programs. They merge traditional business media assets with the demand creation disciplines of direct marketing and database marketing. These unique programs incorporate lead generation and sales support into awareness and consideration based media programs.

Bill Herr, managing director of Sales Lead Development, explained, "The combination of media and direct response facilitate interaction with technology buyers throughout the purchase process. Our audience's interaction with our web properties, magazines and events, generate inquiries that enable us to qualify them using traditional response management tools. Then we use our media products such as micro-sites and web-seminars, as well as direct marketing to further nurture inquiries into fully qualified leads."

CMP Media turns lead generation and qualification into an elite science. Using the qualification methodology first crafted by Herr in 1998 called "APNR" and standing for Attribute, Position, Need and Readiness, each inquiry is expressly scrutinized to determine the type of firm represented (Attributes) their job function and authority level (Position), their current technology initiative status (Need) and the stage of their purchase process (Readiness). All Technology Audience Database records contain APNR information that maps the inquiry to the marketer's product or service prospect profile. "The value of APNR is that our customers can work with the right prospects, and no longer have to chase prospects unable, uninterested or not yet ready to buy their product," Herr added.

CMP Media also launched a suite of innovative database marketing products including data licenses, data appends, site profiles and prospect dossiers that use the power and depth of the Technology Audience Database to help companies build intelligence about their current prospects and customers.

About CMP Media (http://www.cmp.com/)

CMP Media is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

  Contact:
  Alix Raine
  CMP Media
  516-562-7827
  araine@cmp.com

SOURCE: CMP MEDIA LLC

CONTACT: Alix Raine of CMP Media, +1-516-562-7827, araine@cmp.com

Web site: http://www.cmp.com/

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