CMP Media's TechWeb Network Reaches #1 Position Among All Online Networks to Reach IT Decision MakersNeilsen//Netratings @Plan Winter 2003 Data Puts TechWeb on Top Among IT Professionals Who Influence and Make Technology Buying DecisionsPRNewswire-FirstCall CMP Media's TechWeb Enterprise Portfolio (TechWeb Network, http://www.techweb.com/) is the #1 online network for reaching IT decision makers, according to The Winter 2003 @plan market research. The Nielsen//NetRatings @plan service is the industry's leading target-marketing platform for Internet media planning, buying and selling. "This latest research is consistent with all that we know about visitors to the TechWeb Network: they reflect a highly concentrated group of IT Professionals who make technology buying decisions," said Amy Sklar, managing director, CMP TechWeb. "Strong audience composition is the hallmark of a site's ability to deliver a target audience efficiently. We're proud to be the leader." Visitors to the TechWeb Network reflect the highest composition of business decision makers among network sites, as reported in the @plan system. The report also summarized: * The TechWeb Network has the highest composition of business decision
makers who have shopped online for any business-to-business products
and services in the last six months. The TechWeb Network is the
#1 technology network according to the @plan data and number #2 among
all online networks.
* In the past 30 days, business decision makers are more likely to go
online and read TechWeb's news/technology section than any other online
network.
* Over 60% of visitors purchased computer hardware for work in the past
12 months.
* Nearly 60% (57.4%) of visitors purchased computer software for work in
the past 12 months.
* Nearly 60% (59.3%) of visitors purchased computer peripherals for work
in the past 12 months.
* The TechWeb Network maintains the highest composition of visitors
holding management positions (defined as C-Level Executive/Owner, Sr.
Management, and Middle Management in the @plan data).
For additional information on CMP TechWeb, visit the online press kit at http://www.techweb.com/mediakit or contact Tracey Hagan at thagan@cmp.com or 215-321-7555. About Nielsen//NetRatings Nielsen//NetRatings is the global standard for digital media measurement and analysis and is the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan and WebRF services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media ratings reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit http://www.nielsen-netratings.com/. About CMP's TechWeb CMP Media's TechWeb (http://www.techweb.com/) is the network for Business Technology professionals with purchasing power. With up-to-the-minute IT-related news and information, TechWeb continues assisting business technology professionals make timely, well-informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out. TechWeb debuted in 1994 as the first online news source for IT news and information on the Web. About CMP Media LLC CMP Media LLC (http://www.cmp.com/) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing. Contact: Michael Grover CMP Media's TechWeb 949.223.3615 mgrover@cmp.com SOURCE: CMP Media LLC CONTACT: Michael Grover of CMP Media's TechWeb, +1-949-223-3615, Web site: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |