CMP Media's Dr. Dobb's Journal Adopts Aggressive Audience Strategy Providing New Capabilities for Highly Customized Marketing ProgramsPRNewswire-FirstCall Dr. Dobb's Journal (www.ddj.com), the most trusted magazine for professional developers, development managers and software architects, is enhancing its circulation strategy to provide rich customer data as a component of its custom marketing programs. The strategy will increase the percentage of individual subscribers for whom DDJ has detailed demographic information, providing advertisers with far greater targeting capabilities than ever before. CMP's industry-leading Audience Development team, which recently won six "Circulation in Excellence Awards," has already begun implementing this major initiative to migrate the paid circulation to a blended circulation of both paid and qualified non-paid subscribers. In December 2005, qualified non-paid subscribers will be increased to about 60% of the total circulation, and DDJ's circulation statement will include demographic information for these readers. The subscriber base and advertising rates will be maintained at current levels, as DDJ continues to be the largest circulated print publication in the software development market with a circulation of 120,000. According to Michael Zane, CMP's Corporate Director of Audience Development, "CMP has very sophisticated audience development capabilities for our controlled circulation titles, like InformationWeek, CRN, Software Development and EE Times. As we've become more aggressive in enhancing our customer data, the richness of the audiences we can deliver has increased dramatically. Dr. Dobb's is one of the company's flagship magazines, and we wanted to bring this higher-level of targeting to its advertising customers, which is totally unique in the developer market." The qualifications sought for non-paid subscribers mirrors the majority of DDJ's current subscribers: professionals who develop/code and buy; and either architect/design or manage people or manage projects. For years, research has shown that DDJ's readership is extremely powerful, knowledgeable and committed and it is CMP's commitment to maintain this audience through DDJ's high editorial standards. About Dr. Dobb's Journal DDJ (Dr. Dobb's Journal) is the most trusted and valued magazine published for professional developers, development managers, and software architects. Since 1976, DDJ has provided in-depth articles on software design and the latest techniques in cross-platform, multi-language development. DDJ has the widest circulation (120,000) of any developer print publication, and has consistently been chosen by the developers surveyed in Evans Data Corporation's annual Developer Marketing Patterns Survey as the best industry publication. Other magazines write about software development and design, while DDJ presents articles written by the world's leading developers and demonstrates how to create effective architectures, use innovative techniques, and solve integration problems in diverse computing environments. DDJ also has a vibrant Web site (DDJ.com) which reaches 106,000 unique visitors per month. Because of the quality of its articles, the depth of its coverage and the breadth of its focus, DDJ attracts the most experienced developers who have the position and authority to drive corporate purchasing and adoption decisions. About CMP Media CMP Media (www.cmp.com) is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum -- the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results. CONTACT: Jessica Marty of CMP Media LLC, +1-916-782-7572 or jmarty@cmp.com SOURCE: CMP Media LLC CONTACT: Jessica Marty of CMP Media LLC, +1-916-782-7572 or Web site: http:www.ddj.com |