CMP Media's EE Times Announces Landmark Research in Engineer's Internet UsagePRNewswire-FirstCall CMP Media's EE Times, the premier electronics industry news source for engineers and technical managers, announces topline results of proprietary research focused on Internet usage of more than 4,000 electronics engineers and technical managers from 40+ countries, speaking five languages. The research, entitled, "How the Web Impacts Design", reveals the Internet usage of these engineers and technical managers as well as their diverse information needs. This year's study was conducted in February 2003, and compares activity of US, Asian and European engineers and managers. Much of this data is tracked from EE Times' 2001 Internet Usage study. "Engineers built the Internet and use it as their primary research and design tool. This data is so robust and comprehensive, we can study an engineer's specific information needs by geography, job function and end-market," said Paul Miller, VP/CMP Electronics Group and EE Times publisher. "The recent launches of local language websites, EETimes.de and EETimes.fr, and our series of topical html newsletters, are a result of such research." The study reveals the amount of time and type of activities spent online as well information resources, e-commerce trends and the acceptance of various online marketing techniques. This information is available free of charge to current advertisers of EE Times, based on 2003 spending levels within the CMP Electronics Group. To purchase a hard copy of the study for $3,000, visit http://www.eet.com/research/eet.html About EE Times EE Times (www.eet.com) is the premier technology and business newsweekly serving the information needs of 158,433* U.S. engineers and technical managers. Together with EE Times Asia and China editions, EE Times print editions reach more than 200,000** electronics professionals worldwide. EE Times' Network includes local language online editions EETAsia.com, EETChina.com, EETKorea.com, EETTaiwan.com, EETUK.com, EETimes.de and EETimes.fr. The EE Times Network also has specialized online web sites such as CommsDesign.com, EEdesign.com, Embedded.com, Planet Analog, Semiconductor Business News and The Work Circuit, averaging more than six million page views and reaching more than one million unique visitors each month.** CMP Media LLC, headquartered in Manhasset, NY, publishes EE Times and the EE Times Network. About CMP Media CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing. * Source: December 2002 BPA statement ** Source: Publisher's own data For more information contact: Steve Paul Marketing Director, EE Times Network 781-839-1326 spaul@cmp.com SOURCE: CMP Media LLC CONTACT: Steve Paul, Marketing Director of EE Times Network, Web site: http://www.eet.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |