CMP Healthcare Media Delivers Inaugural Issue of Applied Neurology

Advertisers Support Practice-Focused Publication, Reaching Qualified High-Prescribers

PRNewswire-FirstCall
SAN FRANCISCO
Jan 17, 2005

CMP Healthcare Media today published the first issue of Applied Neurology, featuring a special focus on neuropsychiatry. The January inaugural issue provided 34,000 qualified subscribers with the latest clinical information in the context of day-to-day practice and enabled pharmaceutical manufacturers and associated medical companies to deliver their messages to a unique and efficient mix of neurologists and high-prescribing primary care physicians.

"Presenting critical and timely topics in the context of daily practice helps physicians stay informed of best practices and deliver the best possible care for their patients. This approach is effective in any medical specialty," said Larry Hand, editor of Applied Neurology. "Our first issue covers such timely topics as stroke, multiple sclerosis, and spinal cord injury, as well as how to answer patients' questions regarding the potential for stem cell research."

The inaugural issue focused on neuropsychiatry and included the following articles:

  -- Stroke:  While Current Treatment is Limited, New Options Are on the
     Horizon
  -- Antidepressants and Suicidality:  How Strong a Link
  -- Spinal Cord Injury:  Dealing With More than Inability to Move
  -- US Stem Cell Research Gets Boost as Neurologists Await Therapies
  -- Rising Malpractice Premiums Threaten Neurologists' Practices
  -- Physical Therapy Can Help Patients With Multiple Sclerosis

A qualified circulation of 34,000 neurologists and primary care physicians who are high-prescribers of neurologic therapeutic categories received the inaugural issue. Its unique editorial model attracted many of the industry's leading advertisers, including:

  -- Boehringer Ingelheim
  -- Novartis Pharmaceuticals
  -- Pfizer, Inc.
  -- Mylan Bertek Pharmaceuticals
  -- Ortho-McNeil
  -- Sepracor
  -- Teva Neuroscience

  About Applied Neurology

Applied Neurology is a monthly publication created in response to research that revealed physicians treating neurological conditions desired a more practice-focused journal offering clinical information and updates. Applied Neurology's qualified circulation of 34,000 includes 19,000 neurologists and 15,000 high-prescribing primary care physicians who treat neurological disorders including Alzheimer's disease, multiple sclerosis and pain. Applied Neurology features staff- and clinician-written content with a focus on clinical medicine, including scientific research and its clinical applications, professional development and practice recommendations, news and meeting coverage, discipline perspectives, case studies, and pharmacology overviews-all from a practical perspective. For more information, visit www.appneurology.com.

About CMP Healthcare Media

CMP Healthcare Media's (www.cmphealth.com) magazines and supplements deliver objective, compelling, clinically relevant editorial content that resonates among influential healthcare professionals, clinicians and manufacturers. CMP Healthcare Media provides industry thought leadership and delivers unbiased, objective coverage that is independent of any professional association or commercial influence. CMP Healthcare Media, through its 14 clinical titles, serves more than 20 healthcare fields with meetings, multimedia products, Web programs, teleconferences and sponsored editorial supplements. CMP Healthcare Media includes the Newsmagazine Group, Oncology Group and Cliggott Publishing Group.

    Press Contacts:
    Kraig Smith
    media imPRessions, Inc.
    312-222-9591
    ksmith@media-impressions.com

SOURCE: CMP Healthcare Media

CONTACT: Kraig Smith of media imPRessions, Inc., +1-312-222-9591, or
ksmith@media-impressions.com

Web site: http://www.appneurology.com/

Web site: http://www.cmphealth.com/