CMP's VARBusiness Marks a Decade of Publishing With a Ten Percent Jump in Circulation; Title Now Reaches 105,000 of the Channel's Key Decision-Makers

As it marks its tenth anniversary, CMP's VARBusiness -- a leading source of information for more than 95,000 value added resellers (VARs), systems integrators, software developers and consultants -- announced it has increased its circulation to 105,000 effective with the November 15 issue.

"This circulation increase represents VARBusiness's commitment to meet the information needs of the growing channel market and translates into heightened exposure in the largest VAR organizations in the channel," said Jeff Sundheim, Publisher, VARBusiness.

Readership, Sundheim noted, expands dramatically when you take a look at pass-along audit results. "Our (Bureau Publication Audit of Circulation) Pass-Along Audit revealed that each issue of VARBusiness is shared by an additional 2.9 people outside of our regular readership," he said, citing readership by key purchasing decision makers including executive and corporate management, technical and consulting management, marketing and sales management, and technical, marketing and sales staff.

"With our circulation increase," Sundheim said, "twice a month, VARBusiness will now reach 10,000 more of these key decision-makers, giving advertisers a more direct route to prime channel markets."

Changes at VARBusiness are not limited to its print edition. Online, the VARBusiness Inside Edge Web site (http://www.varbiz.com/) has undergone a redesign, making it more viewer- and user-friendly.

For the past ten years, VARBusiness has been providing expert insight and trend analysis of products and technologies that helps VARs, integrators, software developers and consultants, grow their businesses.

CMP Media Inc., now in its 26th year of uninterrupted growth, is the only provider of publishing, marketing and information services to reach the entire spectrum of the high-technology market -- the builders, sellers and users of technology. With sales of $418 million in 1996, CMP marked its quarter century of success with an average yearly growth of 20 percent. All of CMP's publications and a series of innovative news services are available on the World Wide Web through CMP's TechWeb® (http://www.techweb.com/), the technology information source.

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SOURCE: CMP Media Inc.

CONTACT: Leslie Dunbar of CMP Media, 516-562-7040 or ldunbar@cmp.com