CMP's Interactive Media Products Attract the Highest Number of Computer-Related AdvertisersPRNewswire According to Cowles/Simba's Computer Publishing & Advertising Report (CPAR), for the period January-September 1996 CMP Media Inc.'s Web sites in aggregate carried the highest number of computer-related advertisers. CPAR, which based this determination on Competitive Media Reporting/USA Data's AdLab tracking of 104 sites, reported that CMP carried 87 out of the AdLab universe of 230 advertisers. In 1994 CMP became the first publisher to launch online sites for each of its 12 publications under an umbrella site -- TechWeb® (http://www.techweb.com/). Since that time, TechWeb -- a top ten Web publisher, according to Jupiter Communications' AdSpend report -- has emerged as a technology super site with its own discrete content including TechWire™, TechInvestor™ and File Mine™. TechWeb had more than 10 million page views in January according to I/PRO. CMP's electronic offerings also include: ChannelWEB (http://www.channelweb.com/), an online resource for the reseller market; NetGuide Live (http://www.netguide.com/), a comprehensive guide to the Net; First-TV (http://www.first-tv.com/), the first 24-hour, Internet-only TV/video network; and All4One (http://www.all4one.com/), an Internet metasearch site. CMP Media Inc. provides publishing, marketing and information services to the entire high-technology spectrum--the builders, sellers and users of technology--through print and electronic media. All of CMP's publications and online products can be accessed through the company's TechWeb site on the World Wide Web (http://www.techweb.com/). Print titles include EE Times, Computer Reseller News, InformationWeek and WINDOWS Magazine. -0- 03/10/97 SOURCE: CMP Media Inc. CONTACT: Steve Rubel, 516-562-7434 or srubel@cmp.com, or Catherine |