CMP Media's InformationWeek Dominates Competition in Reach and Readership Among the Most Powerful Audience of Business Technology BuyersNewly Released IntelliQuest CIMS Business Influencer v10.0 Study Results Add to the Many Industry Accolades Publication Received in 2003PRNewswire For the sixth straight year, CMP Media's InformationWeek Magazine ranked No. 1 in reach and readership among the most powerful Business Technology buyers studied in the IntelliQuest Computer Industry Media Study (CIMS) v10.0 released last week. This comes after a year of numerous industry awards, including accolades from Adweek's Technology Marketing, BtoB Magazine, Circulation Management Magazine and the American Society of Business Publications. "We're proud to be recognized consistently by IntelliQuest and other trusted sources for delivering the most relevant editorial products to the most critical buying audiences for today's technology marketer," said Michael Friedenberg, VP/Group Publisher, InformationWeek Media Network and Co-Founder, Optimize. "Our deep and long-lasting commitment and focus on helping Business Technology Executives drive business innovation powered by technology has enabled us to deliver a loyal, powerful audience of IT buyers to our advertising partners." The IntelliQuest CIMS business study revealed again that the IS target is the most powerful audience segment studied, with each individual in this group spending an average of $885,000 annually on technology products and services(1). In comparison, the entire study's average influencer spends $188K(2). InformationWeek continues to dominate as the #1 publication in Average Issue Audience across the IS target, and also has the highest coverage of IS professionals personally involved in the acquisition of the six major product categories measured(3): technology buyers of systems, software, printers/peripherals, storage, networking equipment, and services. IT Publications Average Issue IS Audience(4) Rank InformationWeek 498,238 1 Computerworld 432,319 2 InfoWorld 396,965 3 CIO 369,711 4 eWeek 253,229 5 InformationWeek also reaches more loyal IS readers (those who read 3 or 4 out of 4 issues) than its competitors(4). Additionally, InformationWeek has the greatest reach to IS professionals with high purchase authority -- those who plan to spend $500,000 or more on all IT products and services(5). These results are further proof that InformationWeek's editorial, circulation, and marketing strategies are unparalleled in the IT market. According to Simba's Technology Advertising and Branding Report (TABR, 10/03), InformationWeek leads all IT publications in advertising pages with a commanding 1,941 ad page count year-to-date. InformationWeek leads its closest competitor by an impressive margin of more than 750 pages. IntelliQuest CIMS is an independent syndicated study that provides insight into the reading and buying habits of technology influencers. Of the 50 million purchase influencer universe, the study identifies a core Business Technology buying audience of which this year comprises 2.34 million IS (information systems) professionals(6). About InformationWeek InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including www.informationweek.com, InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In May 2003 in conjunction with Optimize, InformationWeek launched its Media Network. The Media Network consists of Optimize, Government Enterprise and Healthcare Enterprise, as well as its Vertical Industry Network publications - Bank Systems & Technology, Insurance & Technology and Wall Street & Technology. InformationWeek is consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in Technology Marketing's Influencers Report, BtoB Magazine's annual Media Power 50, as well as awards from ASBPE. About CMP Media LLC CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing. (1) IS = Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS,
IT (65422!64766). IS has the highest average spending for all
products (NUMV(13[18-25]:AZ)) when compared to: Other IT
((65413!65414!65419!65410!65423!65427!6476X)&'(65422!64766),
CXOs (64761!64762!64763!64764!64765)&'(65413!65414!65419!65410!
65423!65427!6476X!65422!64766),
Department managers
(64767!64768)&'(65413!65414!65419!65410!65423!65427!6476X!
65422!64766), and
Other end users (64769!64760!6476Y!64771!64772!64773!64774)&'
(65413!65414!65419!65410!65423!65427!6476X!65422!64766)
(2) Average total spending (NUMV(13[18-25]:AZ))
(3) IS = Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS,
IT (65422!64766). Reach of those involved in purchasing (Q3A):
Systems (11581), Software (11586), Printers/Peripherals (1158X),
Storage (11592), Networking Equipment or Services (11594), Services
(1159X)
(4) IS = Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of
MIS, IS, IT
(5) Respondents who plan to spend $500,000 or more on all products
surveyed including services (1318[00500000-99999999]).
(6) IS = Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of
MIS, IS, IT
For more information:
Amy Doherty
Director of Business
Technology Research
781-839-1268
adoherty@cmp.com
SOURCE: CMP Media LLC CONTACT: Amy Doherty, Director of Business Technology Research of CMP Web site: http://www.informationweek.com/ |