Game Developers Conference Launches GDC FOCUS ON: Game Advertising Summit, First in New Series of Mini ConferencesPublishers, Developers, Marketing Executives and Agency Professionals to Explore Best Practices for Incorporating In-Game Advertising Into Future Marketing PlansPRNewswire CMP Game Group, host of the industry-leading Game Developers Conference (GDC), turns the focus to in-game marketing with GDC FOCUS ON: Game Advertising Summit, to be held June 9, 2006 at the San Francisco Marriott. The summit will be the first GDC FOCUS ON event and part of a series of mini conferences each dedicated to a significant sector or trend in the video game industry. The Game Advertising Summit will gather key players from both the video game and advertising sectors to explore the viability of the in-game advertising space. GDC FOCUS ON: Game Advertising Summit will provide objective, real-time data and insights on the potential investment value garnered from in-game advertising campaigns. Representatives from all segments of the market who drive this new marketing medium will come together to outline the opportunities and challenges inherent to in-game advertising and investigate the best ways of executing such campaigns. The event will close with networking opportunities. "Our new 'GDC FOCUS ON' series will allow attendees to utilize GDC's vast resources to dissect the most topical issues the game industry is wrestling with and provide a deeper analysis on key subjects," said Neil Kent, Regional Events Director, CMP Media. "The Game Advertising Summit will examine the realities of in-game advertising for both the video game and advertising communities. At the end of the day, both constituents will have a deeper understanding of what this new medium has to offer and if it should be included in their future business plans." The GDC FOCUS ON: Game Advertising Summit sessions include:
* A keynote by Kevin Browne, General Manager, Xbox New Media and
Franchise Development, Microsoft Corp., addressing important questions,
including how to capture the opportunities in-game advertising offers
while enhancing gamers' experience of the medium
* A session of analysts, including representatives from Jupiterresearch,
Bear Stearns, and Parks Associates, who will look at facts and stats
that affect business decisions to implement in-game advertising
* A panel of top advertising agency executives exploring the corporate
inclination to use video games as a new medium for messaging
* A developer briefing with Electronic Arts' Executive Producer Kudo
Tsunoda
* A discussion on current experiences and expectations for the future,
featuring a panel of publishers such as Midway's Director of In-Game
Ads and Promotions, Sarah McIlroy, Activision's Senior Director of
Business Development, Dave Anderson, and THQ's Director of Global Brand
Management, Dave Miller. The panel will be moderated by Simon Carless,
Editorial Director, CMP Game Group
* A discussion to differentiate each network providers' solutions,
including technical boundaries and why now is the time for in-game
advertising, featuring Double Fusion board member and spokesperson, Jon
Epstein, and Massive Inc. CEO, Mitch Davis
* A research perspective on the challenges and potential solutions for
creating a universally accepted currency for in-game advertising,
presented by Nielsen's Interactive Entertainment Vice President, Emily
Della Maggiora
Other GDC FOCUS ON events to take place this year include:
Game Development Services in LOS ANGELES, JULY 2006
Game Advertising Summit in NEW YORK CITY, SEPT 2006
Casual Games in SEATTLE, DECEMBER 2006
For more information about the event and sponsorship opportunities, please visit http://www.gdcfocuson.com/ and http://www.gdcfocuson.com/gameadvertising. About the CMP Game Group A core provider of essential information to the professional game industry, the CMP Game Group offers market-defining content, and drives community through the Game Developers Conference, GDC Europe, the Serious Games Summit D.C., GDC Mobile, GDC Asia, Game Developer magazine, Gamasutra.com, the Independent Games Festival, the Game Developers Choice Awards, and GDCTV. For more information, please visit www.cmpgame.com. About CMP Media Through its market-leading portfolio of trusted information brands in the technology, healthcare and lifestyles industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. SOURCE: CMP Game Group CONTACT: Sibel Sunar, ext. 271, sibel@bohle.com, or Brian Rubin, Web site: http://www.unitedbusinessmedia.com/ Web site: http://www.cmpgame.com/ Web site: http://www.gdcfocuson.com/gameadvertising Web site: http://www.gdcfocuson.com/ |