CMP Media and Microsoft Corporation Introduce MSDN Magazine to Software Developers in the Asia-PacificPRNewswire-FirstCall CMP Media, a leading integrated media company serving the technology, healthcare and music markets, and Microsoft Corporation have introduced MSDN Magazine, The Microsoft Journal for Developers, to the professional software developer market in the Asia-Pacific region through a licensing arrangement with Charlton Media Group. Charlton Media Group will produce MSDN Magazine Asia Pacific (APAC) series for English-speaking developers. The MSDN Magazine APAC series will consist of three titles: MSDN Magazine Asia, MSDN Magazine Australia New Zealand, and MSDN Magazine India. Kerry Gates, Publisher of MSDN Magazine, and her sales staff will manage advertising sales for companies based outside of Asia-Pacific (primarily the Americas and Europe). "This is a great opportunity to expand the MSDN Magazine brand internationally, specifically in a region that IDC predicts will grow to have the largest concentration of developers by 2007." Charlton Media Group will manage advertising sales within the Asia-Pacific region. MSDN Magazine APAC series will be distributed bimonthly in English and will consist of editorial content from MSDN Magazine U.S. edition combined with eight pages of localized developer news and views as well as technical content. Grant Duers, Editorial Director of MSDN Magazine, said, "Our editorial goal at MSDN Magazine has always been to reach and educate as many Microsoft developers as we can. The MSDN Magazine APAC series is a great extension to the MSDN Magazine brand and will help to continue our goal of getting our content in the hands of developers who need cutting-edge information on Microsoft technologies." The initial circulation is 25,000, which will be a mix of controlled and paid subscribers (based on the highly successful MSDN Connections programs in the region) as well as newsstand sales. The first issue is scheduled to be on newsstands September 2004. For advertising information, please contact David Timmons, dtimmons@cmp.com, 785-838-7573. CMP Media has been licensing its print, events and online products and services worldwide since 1994. Beyond licensing brands and editorial content, CMP works with licensees to provide ongoing collaborative knowledge transfer and best practices case studies in all aspects of publishing. The most recent addition to CMP's licensing program is comprehensive training on how to build custom integrated sales and marketing programs for advertisers About CMP Media CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing. About Microsoft Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. NOTE: Microsoft and MSDN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries Vital Statistics:
Audience: Professional Software Developers, System
Administrators, Architects, IT and Developer
Managers, IT Professionals and Programmers, College
Teachers and Students, IT Researchers
Editorial Content: Articles, news and reviews about software
development, programming tools, and the latest
Microsoft technologies.
Language: English
Region: Asia-Pacific specifically Asia, Australia, New
Zealand, and India
Frequency: Bimonthly
Circulation: 25,000 total (7,000 Asia, 8,000 Australia and New
Zealand, 10,000 India)
Publisher: Charlton Media Group (http://www.charltonmedia.com/ )
CONTACT: Mario Salinas, Managing Director - Global Licensing Development, +1-650-513-1234, or msalinas@cmp.com, or Michael J. Whalen, Sr. Director Global Brand, +1-631-928-8117, or mwhalen@cmp.com, both of CMP Media LLC. SOURCE: CMP Media LLC CONTACT: Mario Salinas, Managing Director - Global Licensing Web site: http://www.charltonmedia.com/ Web site: http://msdn.microsoft.com/msdnmag Web site: http://www.cmp.com/ |