CMP Media Awarded Two min's Best of the Web AwardsCMP Receives Industry's Most Privileged Honors for Dogear Peelback Ad Unit and Best Independent Tech Blog Readers Choice AwardsPRNewswire-FirstCall At the min day Summit yesterday, CMP Media was honored with a min's Best of the Web Award for its Dogear Peelback Ad Unit and the Best Independent Tech Blog Awards. The min's Best of the Web Awards program is presented by media industry newsletter and min's b2b to recognize leaders in consumer and b2b magazine publishing online. The Dogear Peelback Ad Unit won in the b2b "Ad Presentation" category which recognizes a site's ability to serve effective ad messages and offer advertisers unique selling platforms, such as microsites, sponsorships and sweepstakes. The Dogear Peelback Ad Unit is comprised of an animated graphic that resembles a folded over page corner or dogear. It can be customized to include the client's logo or other creative. When a user 'mouses' over the page corner, the entire page 'peels back' to reveal the advertiser's landing page behind the TechWeb Network news page. Advertisers are provided with a nearly full-page, user initiated ad. This opportunity provides advertisers with broad exposure of their brand messaging across the TechWeb Network. The Best Independent Tech Blog Readers Choice Awards won in the b2b "Web site Marketing" category, which recognizes leadership and innovation in interactive marketing of a publisher's Web site. Tech Blog Readers Choice Awards was the first website marketing promotion of its kind for the TechWeb Network (http://www.techweb.com/). Site visitors were asked to nominate their favorite independent tech blogs. A winner was selected from ten finalists; all of them received six months of promotion on the TechWeb Network. "We are honored to be recognized by our industry as a customer-centric company that creates unique advertising and marketing solutions," said Kate Spellman, SVP Corporate Sales & Marketing, CMP Media. "The Dogear Peelback is a perfect advertising program for customers that want to build awareness and get a direct response. And blogs are an amazing source for independent ideas and concepts, we were happy to be able to highlight this growing channel of communication." A distinguished panel of judges including new media experts and internal judges from the min staff evaluated the entries based on evidence of success in meeting the program's objectives. Judges used the following criteria to judge the program: strategy, creativity, implementation, resourcefulness and return on investment. About CMP Media (http://www.cmp.com/) Through its market-leading portfolio of trusted information brands in the technology, healthcare and lifestyles industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. Contact:
Alix Raine
SVP Communications
CMP Media
516.562.7827
araine@cmp.com
SOURCE: CMP Media LLC CONTACT: Alix Raine, SVP Communications of CMP Media, +1-516-562-7827, Web site: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |