CMP's Business Technology Publications Lead in Reach and Readership In Their Market Segments, According to IntelliQuest CIMS, Business Influencer V7.0 StudyInformationWeek, InternetWeek and Network Computing Deliver Biggest Reach To the Most Powerful Audience of Business Technology Buyers StudiedPRNewswire CMP Media's InformationWeek, InternetWeek and Network Computing are the number one publications in their respective competitive sets reaching more of the most powerful buying audience segment(1) studied in the newly released IntelliQuest Computer Industry Media Study (CIMS), Business. CMP's publications lead the market with an unduplicated average issue audience of 1.7 million that spends more on average on IT products and services than the audiences of the competitive IDG and ZD publications.(2) These results clearly indicate that CMP's editorial and circulation strategies are leading the market. IntelliQuest CIMS is an independent syndicated study that provides insight into the reading and buying habits of technology influencers. Of the 28.7 million influencer universe, the study identifies a core business technology buying audience of one million IS (information systems)(3) professionals -- the people who are leading the charge in the purchase of new technologies in corporate America today. The study shows that this IS target is the most powerful audience segment studied, spending an average of $1,027,838 annually on technology products and services -- dwarfing the study's average influencer by more than 500%. This powerful group leads all others in average spending, scope of purchase influence, and in dollars spent in key product categories.(4) "These results are reflective of our consistent innovation and investment across all of our brands and our deep commitment to editorial and audience development," said Adam Marder, President of CMP's Business Technology Group. "Our strong performance in CIMS V7.0 this year, coupled with our consistently outstanding performance over the last few years, goes a long way to validating our position that we deliver the most powerful business technology buyers in the market." #1 in Reach to the Most Powerful Audience Studied Among this target of high volume influential technology buyers, InformationWeek, InternetWeek and Network Computing have the highest average issue audience, when compared to their respective competitive sets.(5) IS Publications IS Audience Rank IS Management Rank InformationWeek 241,000 1 180,000 1 PC Week 228,000 2 140,000 2 InfoWorld 187,000 3 133,000 4 Computerworld 175,000 4 135,000 3 CIO 143,000 5 131,000 5 Netwkg/Internet IS Audience Rank IS Management Rank Publications Network Computing 178,000 1 127,000 1 InternetWeek 133,000 2 106,000 2 Network World 123,000 3 81,000 3 Interactive Week 80,000 4 53,000 4 The Most Powerful IS Media Delivery in the Market The study also shows that a typical flight, across core IS buyers, of 36 insertions in InformationWeek, InternetWeek and Network Computing delivers the best combination of unduplicated reach and frequency when compared to a schedule of equal insertions in IDG's four and ZD's two IS/networking publications. (Gross Impressions equals Net Reach multiplied by Average Frequency). InformationWeek 12 InternetWeek 12 Network Computing 12 6622 Gross Impressions Computerworld 9 CIO 9 Infoworld 9 Network World 9 5654 Gross Impressions EWeek (fielded as PC Week) 18 Interactive Week 18 5540 Gross Impressions InformationWeek: Best-Read, Highest Spending, Greatest Reach to Buyers Dominating the IS category, InformationWeek delivers the biggest reach to the most powerful technology buyers in both spending and purchasing power. An average InformationWeek reader outspends the average study influencer by more than $700,000.(6) Additionally, InformationWeek delivers the greatest reach to IS across all of the thirteen major technology product categories studied, including computer systems, computer software, internet/intranet/extranet products and services, and networking and peripherals.(7) InternetWeek: #1 Internet/Networking Newspaper, Highest Reader Loyalty InternetWeek leads the Networking/Internet newspaper category, with the highest readership and reader loyalty in the competitive set.(8) InternetWeek delivers more IS professionals and more Internet/intranet/extranet buyers than any other Networking/Internet newspaper-clearly the sweet spot of e-business spending.(9) The InternetWeek audience also purchases more of the key e-business product categories, including servers, software, internet/intranet/extranet, networking, internetworking, and WANs.(10) Network Computing: #1 Networking Magazine Four Years Running, Most Reach
to Technology Buyers
Network Computing leads the Networking/Internet category with the largest audience reach across the study among IS professionals.(11) They have the most influence in the purchase of networking technologies such as; servers, internet/intranet/extranet products and services, LAN hardware /software and networking.(12) Business Technology Portfolio Leads Competitive Set Among CIOs Additionally, the study revealed that CIOs/VP IS are the most powerful segment within the coveted CXO audience target.(13) CIOs outspend the average CXO respondent by a factor of more than 11,(14) with an average spending of $1.5 Million. InformationWeek, InternetWeek and Network Computing all lead in reach to this target in their respective competitive sets -- once again showing the strength of their editorial products. CMP's Business Technology Group delivers the leading integrated media brands -- in print, face to face, and electronic media for people who buy, build, and manage technology in businesses of every size. CMP Media Inc. (http://www.cmpnet.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting. (1) IS: Primary Job Function MIS/DP/IS/IT or Job Level CIO/VP of MIS, IS,
IT (43293!43224)
(2) CMP's unduplicated audiences are made up of InformationWeek,
InternetWeek, Networking Computing. IDG publications are
Computerworld, InfoWorld, Network World, CIO Magazine. ZD
publications are eWeek and Interactive Week. Average spending based
on total sample (NUMV(8[09-16]:AZ)).
(3) See note 1.
(4) Average spending of total study respondents not including Primary Job
Function MIS/DP/IS/IT or Job Level CIO/VP of MIS, IS, IT
(43293!43224)is $153,346. The scope of purchase involvement is
purchasing for the entire organization (10071 or 10091 or 10111 or
10131 or 10151 or 10191 or 10211 or 10231). IS provides the most
stable target, spending more than other primary job functions for
computer systems, desktops, notebooks, mini/mid/mainframes, operating
systems, printers/plotters, internet/intranet/extranet products and
services.
(5) See note 1. IS Management code (43293!43224)&(43234).
(6) InformationWeek's readers on average spend $895,000. Average study
respondent spends $187,000.
(7) InformationWeek reaches more of the IS target involved in purchasing
computer systems, desktops, notebooks, mini/mid/mainframes, computer
software, utilities/software development tools/programming, operating
systems, printers/plotters, peripherals, newtorking including servers,
LAN software/hardware, internetworking, telecommunications,
internet/intranet/extranet products and services.
(8) Reader loyalty defined as those readers who read 3 or 4 out of the
last 4 issues. InternetWeek's competitive set in the
Networking/Internet category includes, Interactive Week, NetworkWorld,
Internet World.
(9) See note 1.
(10) InternetWeek reaches more of the IS target purchasing specified
products against Interactive Week, NetworkWorld, Internet World.
(11) See note 1.
(12) Network Computing reaches more of the IS target purchasing specified
against NetworkWorld, Interactive Week, Internet World.
(13) CXO code: 43236!43237!43222!43223. CIO or VP of MIS, IS, IT code:
43224
(14) CXO on average spends $135,529.
SOURCE: CMP Media Inc. Contact: Amy Doherty, Director of Business technology research, of CMP Website: http://www.cmpnet.com/ |