Chinese Sales Channels for Technology ProductsPRNewswire Reality Research & Consulting has teamed with Core Strategies to conduct a study of Chinese sales channels for information technology (IT) products. Technology companies in the United States face increasing pressure to expand internationally. China, with more than 1.6 billion people, is emerging as a required market for American technology vendors. With government regulatory reins loosening and real wealth increasing, IT purchases and implementations are growing three to four times faster in China than in the rest of the world. China's IT sector is the world's third largest, according to industry estimates that place China's IT output value at $119.7 billion in 2000, up from $1.2 billion in 1980, making IT the dominant business priority in China. To help technology hardware, software and services organizations identify and implement successful sales strategies, Reality and Core will analyze channel structure, trends and market dynamics to determine the opportunities for vendors to capitalize on this rapidly expanding market. "Chinese executives recognize that to compete in the world markets their organizations will have to invest in world-class information technology," said Marshall Toplansky, CEO of Core Strategies, an international consulting and market-development firm. "Chinese firms are allocating substantial portions of their budgets to such projects." The research represents the first significant quantitative study on the emerging China market and its technology channels. Reality and Core find state-owned organizations are changing their procurement methods as they transition to private and quasi-private entities with control over their own capital. New channel organizations are emerging to fulfill the demand for IT products and services. Reality Research & Consulting delivers strategic and tactical market intelligence and analysis on the IT market and channels. Its client list includes major technology companies, such as Hewlett-Packard, IBM, Intel, 3Com and Microsoft. Reality is an independent business unit of CMP Media LLC. It is based in Jericho, NY, with offices located in Waltham, MA and Redwood Shores, Ca. For a complete listing and description of Reality's products and services, visit http://www.realityresearch.com/. Core Strategies, based in Irvine, Calif., works with industry-leading technology vendors in developing growth-creating go-to-market strategies. Core Strategies helps its clients in five areas: * Marketing positioning and strategic messaging
* Optimizing channel strategy to accelerate growth
* Direct selling and customer retention marketing strategies
* Developing strategic alliances with technology companies
* International market expansion, with an emphasis on China and Latin
America
For a complete listing and description of Core's products and services, visit http://www.corestrategies.com/. CMP Media Inc. (http://www.cmpnet.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting. CONTACT:
Marshall Toplansky, CEO, Core Strategies
949-477-8089; mtoplansky@corestrategies.com
Elizabeth Gallagher, Reality Research
516-733-8698; egallagh@cmp.com
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SOURCE: Reality Research & Consulting Contact: Marshall Toplansky, CEO of Core Strategies, 949-477-8089, Website: http://www.realityresearch.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html or fax, |