CRN Introduces a New Monthly Small Business Section For Solution ProvidersCRN Selling Small Business Will Focus On How Solution Providers Can Sell to the Fastest Growing Market SectorPRNewswire-FirstCall Beginning June 10, CMP Media's CRN, the newsweekly for builders of technology solutions, is launching a monthly section on small business to help Solution Providers sell to the small business market. The new section, CRN Selling Small Business, is the only solution provider editorial written exclusively for solution providers specializing in small business solutions as well as those interested in growing small business sales. The small business section will provide the technology information solution providers need to understand the market and grow small business revenue. CRN Selling Small Business will include editorial coverage technology information on security, wireless storage, IT Infrastructure, applications, and the Internet, as well as information on implementations, market opportunity, product and vendor program news, business tips and advice. The CRN editorial staff, the largest staff in the industry dedicated to the solution provider market, will write CRN Selling Small Business. With its top five editors alone having more than 100 years of combined experience, CRN has the perspective to quickly judge events and help readers assess their impact. "The key reason for targeting small business customers through CRN's readers is that they are the decision drivers," said Kelley Damore, editor in chief, CRN. "CRN Selling Small Business will delve into the different opportunities in the small business market from new product and technologies to winning strategies from those in the trenches. Small businesses rely on solution providers for this type of information." "We conducted focus groups, interviews, and discussions with our readers and advertisers and discovered a common thread -- a growing interest in selling into the small business sector," added Charles Humphrey, vice president and publishing director of CRN. "During this process we also discovered disconnects. IT product vendors don't understand the unique challenges of selling into small businesses and solutions providers need greater insight into the technologies that these customers are embracing. Although we effective small business advertising opportunities. CRN reaches over 71,000 solution providers, system integrators, software developers, and ISVs who sell and service small businesses defined as 100 employees and under. CRN offers advertising solutions specifically for the monthly report. The Charter program has been designed for advertisers interested in purchasing advertising in the seven upcoming issues for 2002. The program includes advertising in CRN Selling Small Business on CRN.com and 100 names per insertion from the pre-qualified CRN subscriber list. For additional information on advertising in CRN and CRN Small Business, go to CRN's online media kit at http://www.crn.com/sellingsmallbiz . About CRN CRN is the nation's leading trade newsweekly that provides timely industry news and analysis for solution providers, integrators and e-businesses building technology solutions. It is the most trusted source of news for 117,500 channel professionals. A media leader in the high-tech industry, CRN provides the most comprehensive suite of online resources: http://www.crn.com/ , the site where industry news breaks first; CRN Direct, a daily newsletter that brings personalized news to solution providers' desktops; and CRN News Radio, a daily news broadcast covering the solution provider channel and the industry. About CMP Media LLC CMP Media LLC (http://www.cmp.com/ ) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting. Contact: Kate Spellman CRN 516.562.7383 kspellma@cmp.com SOURCE: CMP Media LLC; CRN Contact: Kate Spellman of CRN, +1-516-562-7383, or kspellma@cmp.com Website: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/141750.html |