CMP Media to Launch Mobile Commerce Conference and Expo - New Event Focuses On Wireless E-business Applications -PRNewswire CMP Media Inc. announced today the launch of the Mobile Commerce Conference and Expo, a new event that will bring together a wide variety of wireless, IT, communications and E-business solutions providers. The first Mobile Commerce Conference and Expo, will debut at the Financial Technology Expo, October 3-5, 2000, at the Jacob K. Javits Convention Center in New York City. The second event will be held June 26-28, 2001, in New York City. The Mobile Commerce Conference and Expo will feature a three-day conference program and exhibits attracting 5,000 qualified strategic IT/IS and senior-level business executives from wireless service providers, retail merchandisers, financial institutions/credit card firms, and emerging e-marketers. BroadVision, Inc. (NASDAQ: BVSN)(NASDAQ: Neuer)(NASDAQ: Markt:)(NASDAQ: BDN) a leader in personalized E-business applications; and Cellmania.com, a leading mobile commerce solutions provider, will serve as the Strategic Flagship Co-Sponsors of the event. "The next step in the development of E-commerce will be to utilize hand-held devices for transactional E-business applications," said Monica Vila, vice president, CMP Media Inc. "For this to happen, a wide variety of mobile and wireless vendors need to interact with strategic business and technology leaders in key business sectors like banking/finance and retail to discuss vital implementation issues. The Mobile Commerce Conference and Expo will provide a forum that will enable these leaders to meet and talk about the issues that are moving the industry forward." The dynamic conference program designed in cooperation with editors from CMP's InformationWeek and Network Computing will demonstrate mobile and wireless technologies' impact on business and society, showcasing its growth and importance as a user interface in broad-based industrial and commercial applications. The content of the program will cover the following mobile business topics: Mobile Commerce Trends and Practices, Shopping Without Wires, Wireless Advertising, Mapplication Design, Wireless Application Protocol (WAP) and the Personal Digital Assistant (PDA) Users, mCommerce vs. eCommerce and Wireless Markup Language (WML). In addition, the conference will highlight such timely technology topics as: Technical Case Studies from Early Adopters, Mobile Commerce Architectures, Location Sensing Technologies, Application Design Considerations and Security. Many companies will exhibit, showcasing the most sophisticated and up-to-date mobile and wireless products and solutions. Vendors will display vertical and broad-based technologies that include: handheld computers, notebooks, CD-ROMs, scanners, sound/voice boards, monitors, printers, cellular phones, video conferencing and the Internet Appliance market -- Internet browsers and e-mail capabilities. For more information on the Mobile Commerce Conference and Expo, contact Michelle Martell at 212-615-2824 or via email at mmartell@cmp.com. CMP Media Inc. is the leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.cmpnet.com/. SOURCE: CMP Media Inc. Contact: Randy Zane of CMP Media Inc., 212-615-2939, or rzane@cmp.com Website: http://www.cmpnet.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html or fax, |