Dr. Dobb's Journal Launches Local Edition in Spain; Expands Outside the U.S. to Serve Professional Software DevelopersPRNewswire CMP Media LLC today announced that Dr. Dobb's Journal magazine is now being published in Spain under a licensing agreement with MKM Publicaciones S.A. Serving the needs of software developers and development managers, Dr. Dobb's Journal has a US monthly circulation of 120,195 readers. In addition to the print edition, Dr. Dobb's Journal supports the software-development community with web sites (http://www.ddj.com/) and information tools such as CD-ROMs. Dr. Dobb's Journal Espana will carry Dr. Dobb's Journal U.S. articles, along with local editorial and information on the Spanish language software-development market. Frequency will be monthly with a launch date of March 11, 2002, and with a controlled circulation of 15,000. The publication will also be available via newsstands. Cover price is 5.95 (euros), 5.15 (US$) "For 25 years, Dr. Dobb's Journal has been the preeminent information source for software developers worldwide," said Timothy Trickett, Dr. Dobb's Journal publisher. "Local publishing extends the Dr. Dobb's Journal editorial mission to the growing world market of software developers, in which Spain rapidly becoming a leader." "Interest in U.S.-based magazine brands outside the United States has never been greater," according to Mario Salinas, Managing Director of CMP's global licensing program. "Local publishers realize that emulating U.S. brands is both time consuming and cost prohibitive. At CMP, we not only license the magazine brand and editorial content, but provide support to effectively publish and market the brand. The final component is a local publisher's knowledge and expertise of the market. This combination is the key to success." Research from Dataquest/Gartner estimated the embedded software development market to be $866 million in 2000, up 37% from 1999. About 56% is North American-based, 26% European-based and 10% is Japanese-based. "Publishing in Spain can be successful when you have top-quality editorial content preferred by a large group of readers. Dr. Dobb's Journal already has top-of-mind awareness by Spanish developers," says Juan Manuel Saez, publisher of Dr. Dobb's Journal Espana. "The combination of local editorial and Dr. Dobb's Journal content is what Spanish developers need to compete in the world marketplace." About MKM Publicaciones S.A. MKM Publicaciones S.A. (http://www.mkm-pi.com/) is a high-technology magazine publisher headquartered in Madrid, Spain. The company publishes BYTE Espana, the Spanish edition of an American CMP title, plus other books and inserts including: the Confidential of Computer Science, a newsletter, and the Monograficos, a special limited edition piece carrying the BYTE brand name sponsored by Compaq Computers Spain. Newly published titles include Dr. Dobb's Journal Espana, for software developers and XB Magazine for X-Box users. About CMP Media LLC CMP Media LLC (NASDAQ: UNEWY) (http://www.cmp.com) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting. CONTACTS: Michael J. Whalen Sr. Director Global Brand Development (631) 928-8117 mwhalen@cmp.com Mario Salinas Managing Director - Global Licensing (650) 513-4234 msalinas@cmp.com SOURCE: CMP Media LLC Contact: Michael J. Whalen, Sr. Director Global Brand Development, Website: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |