CMP Media's Information Week, TechWeb and PC Expo Named Most Powerful B-to-B Media Properties By Advertising AgePublication, Online News Network, and Trade Show Take Top Honors in B-to-B Magazine's 'Media 50' List of Best OutletsPRNewswire CMP Media Inc. (http://www.cmpnet.com/), a leading provider of high-tech news and information, has won three top honors in BtoB magazine's "Media 50," a list of the top 50 most powerful business-to-business media outlets. BtoB magazine is Advertising Age's bi-weekly newspaper for b-to-b marketing professionals. CMP Media's InformationWeek magazine (http://www.informationweek.com/) was ranked the number one publication in its category -- vertical/IT -- as well as number eight overall on a list of the top 10 media powerhouses. BtoB called InformationWeek a "standout in the crowded computer press" and a "must-read." In addition, PC Expo (http://www.pcexpo.com/), the leading annual IT trade show, took the number two spot in the trade show/outdoor properties category, beating out The Industry Standard's iB2B conference, Comdex/Fall and Spring Internet World. Finally, CMP's TechWeb (http://www.techweb.com/), a news and information network aimed at technology professionals, was ranked number three in the Internet Properties category, beating out TheStreet.com, ZDNet and Bloomberg.com, for being an essential venue for b-to-b marketing dollars. The TechWeb network is a comprehensive source of IT industry business intelligence that offers technology professionals a full spectrum of high-quality financial and technology news and analysis at one destination. Winners were ranked according to their ability to reach an executive audience and value in attracting business-to-business advertising and marketing. "We are honored that BtoB has chosen Information Week, TechWeb and PC Expo as key venues for targeting the b-to-b audience," said Gary Marshall, chief executive officer and president of CMP Media Inc. "These award-winning properties, combined with over one hundred other CMP Media outlets, define our broad reach across the spectrum of high technology markets and demonstrate the great value our brands have as advertising vehicles." Information Week, the only vertical publication to make BtoB's Top10 list, was honored for its ability to reach CIOs and CFOs in a variety of industries through its continuous stream of b-to-b ads. Information Week ranked ahead of competitors Internet World, Inter@ctive Week and Computer World. PC Expo is scheduled for June 27-29 in New York City, where 500 of the world's leading IT companies will showcase the latest and most innovative IT business computing solutions. PC Expo will feature a four-day conference program, with pavilions, special events and keynote presentations, including Jeff Bezos of Amazon.com. BtoB created its "Media 50" list of the most powerful b-to-b media outlets from media entities organized into five different categories: Internet properties, newspaper/business publications, trade show/outdoor properties, vertical/IT publications and TV/radio programs. About CMP Media Inc. CMP Media Inc. (http://www.cmpnet.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, multiple media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting. SOURCE: CMP Media Inc. Contact: Liz Thompson of Middleberg + Associates, 212-699-2581, or Website: http://www.cmpnet.com/ |