VARBusiness Captures Gold Award for CirculationPRNewswire CMP Media's VARBusiness publication has been named the co-Gold winner in the 2001 Circulation Management (CM) Excellence Awards in the category of Business Magazines with Circulations of 100,000 or Larger. Other category winners included the likes of InStyle, ESPN The Magazine, Embedded Systems Programming Magazine, and BusinessWeek. Winners were honored at the annual Circulation Excellence Awards luncheon held during the CM Conference and Expo on June 12, 2001 at the Hilton in New York City. Presented by Circulation Management magazine, the industry's most authoritative source on strategic trends and ongoing developments affecting circulation management, the prestigious Circulation Excellence Awards (CEA) recognizes the strategic contributions of circulation to the overall success of publishing enterprises. Winners were judged on the execution of their strategic plan to achieve their stated circulation goals and their success in supporting a magazine's positioning with advertisers and readers. "Winning the gold in a category that includes every major business magazine is an amazing testament to the caliber of our circulation department and is indicative of our whole team's dedication to excellence," remarked Michael R. Uliss, publisher of VARBusiness. "This award also speaks volumes to our commitment to our advertisers. VARBusiness is dedicated to delivering the most influential Solution Providers from all aspects of the market to our customers that invest their marketing dollars in our products and services. This award demonstrates our ability to deliver on that promise." The success of VARBusiness' circulation strategy was based on an in-depth trend analysis of its evolving subscriber base combined with a multi-faceted integrated marketing campaign that included targeted direct mail, print, telemarketing, e-mail and an expanded Web presence. With its focus on list quality, the VARBusiness circulation team successfully captured its subscriber audience thereby assuring its advertisers of the quality and effectiveness of its reach. About VARBusiness For the past 14 years, VARBusiness ( http://www.varbusiness.com/ ) has been the definitive source of perspective, insight and commentary for today's solution providers. VARBusiness establishes a personal connection with its readers via a biweekly magazine, a content rich Web site, and acclaimed industry-defining research that includes the Annual Report Card, VARBusiness 500, and State of the Market. VARBusiness has been the recipient of numerous industry awards including the 2000 Annual Award for Publication Excellence (APEX), The Computer Press Award, the Jesse H. Neal Award, and the PRESStige Award. About CMP Media, LLC CMP Media, LLC (http://www.cmpnet.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum including the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet individual client's needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting. MAKE YOUR OPINION COUNT -- Click Here http://tbutton.prnewswire.com/prn/11690X75225476 SOURCE: CMP Media, LLC Contact: Alyse Chiariello of VARBusiness, 516-733-6917, |