CMP'S Business Technology Publications Dominate Their Markets for the Third Year Running, According to IntelliQuest CIMS V6.0 StudyCombination of InformationWeek, Network Computing and InternetWeek Delivers Most Powerful IS Media SchedulePRNewswire CMP Media's InformationWeek, Network Computing and InternetWeek, are the number one IS publication, the number one networking magazine and the number one networking newspaper in reach to information systems professionals -- the most important and influential audience studied in the just released IntelliQuest Computer Industry Media Study (CIMS). This is the third year of trendable data which shows that CMP's Business Technology brands are the best-read publications in their markets. IntelliQuest is a syndicated readership study that provides insight on technology buying and behavior patterns. The most important buyers tracked in the study -- information systems (IS) -- lead all others in purchasing authority. IS professionals outspend the study average by a factor of more than five(1). BEST-READ IN THEIR MARKET This year's study shows that CMP's Business Technology brands reach more readers within the core audience of over 1 million IS professionals(2) studied when compared to their competitive sets: Publication IS Audience Rank InformationWeek 234,000 #1 PC Week 228,000 2 InfoWorld 220,000 3 Computerworld 203,000 4 Network Computing 193,000 #1 InternetWeek 106,000 2 Network World 96,000 3 InteractiveWeek 66,000 4 DELIVERING THE MOST POWERFUL IS MEDIA SCHEDULE The study shows that a consistent media schedule in the three CMP publications delivers greater reach than any combination of IDG's four and Ziff Davis' two IS and networking publications:(3) Percent Reach
to IS
CMP (36 insertions equally distributed across 3 publications) 57.8%
IDG (36 insertions equally distributed across 4 publications) 55.6%
Ziff (36 insertions equally distributed across 2 publications) 40.9%
INFORMATIONWEEK: BEST-READ, GREATEST READER LOYALTY, HIGHEST SPENDING
Number one in the IS category, InformationWeek follows three years of consistently dominant readership results with continued growth, increasing its IS readership by 18.8% over last year(4). Additionally, InformationWeek's readers show the highest reader loyalty, and have the greatest average spending, when compared to InfoWorld, PC Week, and Computerworld(5). InformationWeek also reaches more IS professionals who are involved in the purchase of major product categories such as Computer Systems and Computer Software(6). NETWORK COMPUTING: #1 NETWORKING PUBLICATION, HIGHEST SPENDING INTERNETWEEK: #1 NETWORKING NEWSPAPER, GREATEST READER LOYALTY Network Computing and InternetWeek once again sweep the networking category. Both publications reach larger audiences across the study and among IS professionals than either Network World or InteractiveWeek(7). InternetWeek has the highest reader loyalty within the category. Network Computing not only delivers the highest reach, but also the highest personal spending average(8). "Our goal is to deliver the leading media brands for people who buy, build, and manage technology in businesses of any size," said Tony Uphoff, Vice President and Group Publisher of CMP's Business Technology Group. "These results clearly reflect our deep commitment to editorial quality and innovation -- our publications are at the core of today's business technology buyers' information needs." Additionally, the study shows the continued increase in importance of technology publications. The networking and IS categories as a group saw the highest increase in readership among computer influencers, while the traditional business press category saw no readership gains in a growing market(9). "We're not surprised to see that the study once again shows how influential and powerful our market is. Business technology buyers are driving the new economy," said Uphoff. CMP's Business Technology Group delivers the leading integrated media brands -- in print, face to face, and electronic media -- for people who buy, build, and manage technology in businesses of every size. CMP Media Inc., recently acquired by United News & Media plc (NASDAQ: UNEWY), is the leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.CMPnet.com. 1. Average personal spending across total study universe: $158,333.
Average personal spending across primary job function IS: $895,464.
2. Primary job function IS - total universe - 1,026,000.
(IMS code (43293))
3. Based on primary job function IS (see above.) Reach and frequency
calculation based on IMS Modal report. CMP publications are
InformationWeek, InternetWeek, and Network Computing. IDG publications
are Computerworld, Network World, InfoWorld, and CIO Magazine. Ziff
Davis publications are PC Week and Interactive Week.
4. Based on primary job function IS; percentage based on projected
audience growth from CIMS v5.0 to v6.0.
5. Reader loyalty based on total sample - publications' percent of
audience who read 3 or 4 out of last 4 issues. Average spending based
on total sample (IMS code NUMV(8[09-16]:AZ)).
6. Based on primary job function IS, purchase involvement with Computer
Systems (IMS code (7791)) and Computer Software (IMS code (7792)).
7. Based on total study audience and on primary job function IS, when
compared to Network World and Interactive Week.
8. Reader loyalty and average personal spending based on total sample -
see note 5.
9. Based on total study sample; percent audience gain/decline across 12 IS
and networking publications, and across 4 business publications
studied.
For further details, contact Sr. Research Mgr. Amy Doherty at 781-487-7568. SOURCE: CMP Media, Inc. Contact: Tonia Ries, 516-562-7448, or Lisa Boomer, 650-513-4427, both of Website: http://www.cmpnet.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html or fax, |