CMP'S InformationWeek Announces Circulation Increase to 440,000 Qualified Business Technology BuyersAnnounces Additional Editorial Products and ExpansionsPRNewswire In response to strong reader demand, CMP Media's InformationWeek magazine has announced a circulation increase of 40,000 to 440,000 qualified information technology (IT) buyers, up from the current 400,000, effective with its December 4, 2000 issue. With print circulation growing by 10%, significant ad page growth, and continued editorial innovation and thought leadership, InformationWeek continues to set the pace as the media brand of choice for people who drive business innovation powered by technology. InformationWeek also announced today that it will expand its editorial portfolio across its media platform. Positioning itself for explosive growth, InformationWeek also plans to build its editorial team substantially, as well as add resources to its sales and marketing departments. "Today, the agent of change is the Customer," said Mike Friedenberg, Publisher of InformationWeek. "To succeed in business today, companies must utilize technology to get closer to their customer, develop their customer base, and establish loyal customers. It is this mindset that will allow companies to succeed in the Customer Economy. With this transformation, business technology buyers have grown both in numbers and in influence. Only InformationWeek is prepared to help business technology leaders drive business innovation powered by technology in the Customer Economy." A May MRI/InformationWeek subscriber study showed the growing influence InformationWeek subscribers have in the business, in addition to their overall role in building and managing technology strategies within their organizations. InformationWeek subscribers participate in the following business functions -- strategic planning 67% -- training 62% -- business mgmt 58% -- finance/budgeting 51% Additionally, a recent InformationWeek Redefining Business Research Study showed that 84% of the respondents are using IT to create greater customer value; 71% are building new customer facing information systems. Clearly, the business technology buyer's focus is shifting away from e-hype and towards the customer. "A few months ago, we ran a cover story saying that it's time to put the 'E' back in business, and these expansion plans underscore the fact that business technology is massively influencing every industry, every market, every company, and every department you can imagine, " said Bob Evans, Editor- in-Chief/Publishing Director of InformationWeek. "While InformationWeek will continue to devote extensive coverage across all of our formats to products and technology, we will continue to do so with a rigorous focus on customer value and benefit: how will these new products, services and technologies make companies more customer-centric, more nimble, more opportunistic? With profound transformations sweeping through American and global business, how will companies use IT and its benefits to get closer to customers, to build high-value networks of partners, and to focus not on solving problems but on creating growth and opportunity? These are the types of issues that our new and larger reader base looks to InformationWeek to deliver, and our substantially expanded editorial team will give us the combined expertise, focus and market presence to be the preeminent source for this type of indispensable business knowledge." Online Expansions This summer, InformationWeek will launch two new e-mail newsletters that will serve 50,000 qualified readers weekly. Additionally, InformationWeek will take its InformationWeek Daily ratebase up to 200,000 from its current 150,000. InformationWeek also plans to launch several customer-centric research-based interactive tools on its website, informationweek.com, that will help users benchmark and gauge their strategies and tactics. Print Expansions Over the next few months, the magazine plans to launch several new sections spanning new business models, customer relationships, global strategies, innovators and influencers and emerging technologies. Event Expansions InformationWeek will continue to invest and support its already successful face-to-face events by doubling the number of InformationWeek Forums it produces. Additionally, the brand will continue to develop and build out its Conference, NetSeminar, Educational and Roundtable business. All these announcements come on the heels of record-breaking performance on both the sales and editorial sides of the business. In the last few months, InformationWeek has launched two new editorial print products: Redefining Business, a monthly editorial extension that covers the players, motivations, customers and markets driving new business models, and Download, a monthly demographic that focuses on web applications. On the events side, InformationWeek launched its first Annual Spring Conference this past March - and brought more than 400 IT buyers and sellers together. InformationWeek's 2000 Fall Conference, which takes place September 10-13 in Tucson, AZ, promises to be its biggest ever with 30 sponsors already committed. The theme of this year's Conference, hosted by Stanford economics professor Paul Romer and chaired by Visteon Automotive CIO Dave Bent, is "The Customer Experience: New Opportunities, New Business Models." About InformationWeek InformationWeek helps the people who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a system of information solutions including informationweek.com, InformationWeek Research, InformationWeek Events which includes the annual InformationWeek Conference for business and technology executives and InformationWeek Daily, an e-mail news service. In May 2000, InformationWeek was named one of the nation's Top 10 B2B Media Powerhouses by Advertising Age's B2B Magazine. About CMP Media Inc. CMP Media Inc. is the leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP is uniquely positioned to offer marketers comprehensive integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.cmpnet.com/. SOURCE: CMP Media Inc. Contact: Winnie Ng-Schuchman of CMP Media Inc., 516-562-5982 Website: http://www.cmpnet.com/ Company News On-Call: http://www.prnewswire.com/comp/141742.html or fax, |