CMP Media's CRN Reports AT&T's Massive RestructuringPRNewswire CRN, CMP Media's news weekly for builders of technology solutions, has obtained details of AT&T's massive restructuring that includes the reassignment of the top executives overseeing the telecommunications' company's Internet Data Services and its AT&T Solutions Professional Services Group. In a memo dated May 1, AT&T President Dave Dorman detailed the changes, which include the creation of three new organizations that distribute products and outsourced services under new management. The most visible changes include the reassignment of Kathleen Earley, former president of AT&T Data Internet Services, and Brian Maloney, former president of AT&T Solutions, who will both shift to new jobs within AT&T. CRN broke the story in its online edition of May 9, http://www.crn.com/sections/BreakingNews/dailyarchives.asp?ArticleID=26436. The reshuffling was made to clear up confusion among customers and even among AT&T sales representatives who have complained about wading through products and services that had been cross-sold by all AT&T divisions, according to AT&T. In an attempt to address customer complaints that AT&T was going to market in a "fragmented manner," Dorman said the company is creating three new organizations that report directly to him. First is a professional services and outsourcing unit. Second is a managed services and hosting unit, which will contain IP VPNs, managed router services and managed data networking services. The third group is the connectivity services unit, which includes frame relay, ATM, private lines, voice services and call center services. The professional services and outsourcing unit will feature services provided by AT&T Solutions and AT&T Government Markets. Mary Jane McKeever will lead this group, replacing Maloney, who will now lead a sales organization from within AT&T Solutions. AT&T placed its managed services and hosting services under one tent to be led by Robin Young. Young replaces Earley, who will now have responsibility for all business brands, advertising and marketing strategy. Barbara Peda will lead the connectivity services unit. AT&T has confirmed the changes. Before the restructurings, services had been mixed and matched between three established AT&T organizations -- AT&T Business, AT&T Solutions and AT&T Global Network Services. About CRN CRN is the nation's leading trade newsweekly that provides breaking industry news and analysis for solution providers, integrators and e-businesses driving the economy. It is the most trusted source of news for 117,500 channel professionals. A media leader in the high-tech industry, CRN provides the most comprehensive suite of online resources: http://www.crn.com/, the site where industry news breaks first; CRN Direct, a daily newspaper that brings personalized news to solution providers' desktops; and CRN News Radio, a daily news broadcast covering the solution provider channel and the industry. CMP Media LLC (http://www.cmpnet.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting. CONTACT: Steve Burke
CMP Media LLC
781-839-1221
sburke@cmp.com
SOURCE: CMP Media LLC Contact: Steve Burke of CMP Media LLC, 781-839-1221, sburke@cmp.com Website: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html or fax, |