UBM Tech's Create Shares Insights on Innovative Integrated Marketing Programs at Tech Marketing 360

SAN FRANCISCO, Feb. 19, 2014 /PRNewswire/ -- Create, the award-winning boutique marketing services arm of UBM Tech, will share insights on innovative integrated marketing programs at Tech Marketing 360, the premier event for tech marketers to educate, inspire, and grow the tech marketing community with a 360 degree vision into the disrupted world of technology marketing.  The event will take place February 18-20 at The Ritz-Carlton Laguna Niguel, Dana Point, CA.

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"As an event and marketing solutions company, our mission is to create engaging solutions for technology marketers.  It's been a privilege to work with Avnet and develop successful custom marketing solutions," said Paul Miller, CEO, UBM Tech.  "In these sessions we look forward to providing marketers with the key information they need to make their brands even more successful."

Create's global technology customer will discuss the success of their unique program.  On Wednesday, February 19 at 3:00 pm Ian Basey, Vice President Marketing, Avnet Electronics Marketing, Americas, will present "The Big Idea." Avnet Electronics Marketing partnered with Create on the Drive for Innovation program, a year-long, cross-country road trip focused on uncovering innovation in the electronics industry. This session will feature how to bring the "big idea" from imagination to reality and how career defining an experience it can be.

In addition, on Wednesday, February 19 at 2:00 p.m. Jonathan Vlock, Director of Client Marketing Strategy, UBM Tech, will present "The Buyer's Journey Is a Myth."  Vlock will discuss how prospects collect data about a company at every stage of the purchase process and why this means marketers must develop campaigns that drive prospects toward a purchase decision before and after their sales team gets involved. This session will seek to dispel some of the misconceptions around how B2B organizations purchase technology solutions, and outline a logical framework and strategy for how marketers can use personas and content to better align their efforts with the realities of modern day purchasing.

For a complementary marketing content assessment and the opportunity to sit down with the Create team at Tech Marketing 360 and discuss how to optimize your marketing efforts, email Dawn Archambault at dawn.archambault@ubm.com or 415.205.2900.

Learn more about Create marketing services at createmarketingservices.com. Follow Create on Twitter.

About Create
Create builds the ultimate brand experience for technology marketers – and their customers.  As the marketing services arm of UBM Tech, Create leverages the power of decades of marketing experience and expertise to help clients minimize the complexities of modern marketing.  Create's capabilities include strategic digital, social and content development and integration, relationship building through live event, and nurture solutions, as well as comprehensive analytic and design services. Find case studies, client testimonials, and Create's portfolio of work on its website, createmarketingservices.com.

About UBM Tech
UBM Tech is a global media business that brings together the world's technology communities through live events, online properties and custom services. UBM Tech's community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech's brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and Interop. Create, a UBM Tech full range marketing services division, includes custom events, content marketing solutions, community development and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go to http://tech.ubm.com.

For more information on UBM Tech Create please contact:
Felicia Hamerman, Vice President, Marketing, Electronics
T: 516.562.5652, E: felicia.hamerman@ubm.com

Winnie Ng, VP of Marketing
E: Winnie.Ng@ubm.com

SOURCE UBM Tech