Is Content Marketing Worth 30% of the Budget?

SAN FRANCISCO, Jan. 29, 2014 /PRNewswire/ -- Technology marketers predict they will allocate approximately 30 percent of their budgets to content marketing, an increasingly popular technique to connect with key audiences. [Tweet this] But is it worth the spend? The value of content marketing will debated at Tech Marketing 360, taking place next month.

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Does targeting lead to saturation?

Experts from The Altimeter Group, Econsultancy, AdAge.Com and USA Today will debate whether advanced digital targeting leads to saturation, driving down content value, in the session titled "Content Marketing: Race to the Bottom or the Real Thing?"  

Oracle to brands: It's time to think like publishers

At Oracle, content serves dual-duty, providing value to communities and supporting the objectives of the marketing and sales teams. At the session "The Modern CMO: Why Your C-Suite Needs to Think Like Content Marketing Officers," Oracle's content marketing leads will offer strategies to create valuable content across all phases of customer interaction.

Panelist and session specifics are detailed today on the Tech Marketing 360 blog.

About Tech Marketing 360

Tech Marketing 360 is the only event dedicated to educating and inspiring the technology marketing community and will take place February 18-20 at The Ritz-Carlton, Laguna Niguel in Dana Point, CA. Created by tech marketers, for tech marketers, Tech Marketing 360 will combine visionary strategies with applied learning and practical tactics to help drive performance and elevate marketing's role in today's technology organizations.  For more information visit techmarketing360.com/.

About UBM Tech

UBM Tech (www.ubm.com/tech) is a global media business that brings together the world's technology industry through live events and online properties.  Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developers Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

 

SOURCE UBM Tech