UBM Channel's XChange Latin America 2012 Event to Address Unprecedented Market Transition

FRAMINGHAM, Mass., Aug. 22, 2012 /PRNewswire/ -- UBM Channel kicks off XChange Latin America 2012 today. Held August 22^nd through the 24^th in Dallas, Texas, XChange Latin America is designed to answer questions about how to transition to services-led business models, monetize the cloud, sell software as a service and invest in the right skill set and certifications. The event brings together more than 50 solution providers representing the region's top markets. Attendees are gathered to learn, network, and build relationships with both peers and vendors, all who are interested in expanding and cultivating their business in Latin America. To learn more about the event visit http://www.xchange-events.com/xla12.

(Logo: http://photos.prnewswire.com/prnh/20120822/NY61153LOGO )

Unlike other markets, distributors in Latin America play an indispensable role when it comes to logistics, finance, solution development, software licensing and pre and post-sales support. The event agenda features a powerful panel session highlighting the importance of the distributor partnership:

"The Distribution Dynamic: Optimize Partnerships That Bolster the Bottom-Line Value"
- Tim Curran, CEO, Global Technology Distribution Council (GTDC) – moderator
- Ignacio Rojas, MD of Miami Export and Peru, Ingram Micro – panelist
- Luis Olivera, VP & GM, Latin America and the Caribbean, Tech Data – panelist
- Helio Guimaraes, Managing Director for Central America, Caribbean and Spanish Speaking South America, Westcon CALA – panelist

 "Every channel market is dealing with fierce competition right now, but none are contending with such a dramatic transformation as in Latin America," said Robert C. DeMarzo, Senior Vice President of Strategic Content, UBM Chanel. "Bearing in mind the unique challenges and opportunities for this dynamic market, XChange Latin America will provide an open platform for solution providers to collaborate, share strategies and jointly examine new vendors."

To learn more about the event please visit http://www.xchange-events.com/xla12 or follow us on Twitter @ubmchannel and use hashtag #xla12.

About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter at http://twitter.com/ubmchannel.

UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Press Contact:
Betzi-Lynn Hanc, Marketing Manager
UBM Channel
508.416.1182
betzi.hanc@ubm.com

SOURCE UBM Channel