UBM Channel's Annual XChange Event to Feature Unique Content Designed by Audience Board

FRAMINGHAM, Mass., July 31, 2012 /PRNewswire/ -- UBM Channel today announced the details of the XChange 2012 event. Recognized as a leading independent industry event, the conference brings together an audience of executive and director level solution providers with qualified vendors and partners. By combining demonstrations of new products, services, and solutions with insight from market experts, and unique networking opportunities to help foster discussion and business opportunity, XChange 2012 is the industry's best event for identifying quality partners and cultivating targeted opportunities.

(Logo:  http://photos.prnewswire.com/prnh/20120731/NY49498LOGO )

Held August 19-22 at the Gaylord Texan in Dallas, Texas, XChange 2012 will bring together 250+ unique solution provider companies and more than 100 vendor organizations. With an agenda designed by an influential solution provider Advisory Board, content will emphasize technologies and business models that can deliver new revenue streams and reach new market entrants. XChange 2012 is the only show that gathers partners of all sizes from SMB to enterprise organizations.

"Unlike other events, the audience for XChange 2012 has been hand selected based on their specific capabilities and growth. This approach provides targeted opportunities to spend quality time with the right partners," said Robert C. DeMarzo, Senior Vice President of Strategic Content, UBM Channel. "By focusing on presenting unique industry content and providing an unparalleled opportunity to interact with the right decision makers, we continue to deliver high ROI for our sponsors and bring solution providers new opportunities for revenue."

Additional event highlights include:

• Cloud Computing Boot Camp
• Relationship Economics keynote from author David Nour, Managing Partner, The Nour Group
• Navigating Your IT Organization Through Industry Transformation keynote from Crawford Del Prete, EVP & Chief Research Officer, IDC
• Women of the Channel Panel featuring executives from Juniper, Symantec and IBM
• Channel@Work giving back project for the Richardson Boys & Girls Club

View the full agenda at http://www.xchange-events.com/x12/agenda.

To learn more about the event and to watch live streaming video during the event, please visit http://www.xchange-events.com/x12.
Follow the event on Twitter: @UBMchannel #xch12

About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter at http://twitter.com/ubmchannel.

UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Press Contact:
Betzi-Lynn Hanc, Marketing Manager
UBM Channel
508.416.1182
betzi.hanc@ubm.com

SOURCE UBM Channel