Avnet Express' Drive for Innovation Honored with Excellence from the Business Marketing Association B2 AwardsJun 6, 2012 PHOENIX and SAN FRANCISCO, June 6, 2012 /PRNewswire/ -- As the Drive for Innovation culminates its cross-country year-long road trip, the program has been honored with a Business Marketing Association B2 "Award of Excellence" in the "Web Presence - Online Community, Open or Closed" category. The Drive for Innovation is an inspired initiative in partnership between UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, and Avnet Express, the e-Commerce engine for Avnet, Inc. (NYSE: AVT). (Photo: http://photos.prnewswire.com/prnh/20120606/SF19567LOGO) The B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. Brian Fuller, editorial lead, Drive for Innovation, said, "With the global electronics industry watching, we've identified all types of technology innovations over the past year through this ground-breaking program. I am very pleased that the Drive for Innovation program has been honored with an Award of Excellence by the Business Marketing Association." "The Drive for Innovation was created to serve two purposes: to drive greater awareness of Avnet Express and to uncover and expose American innovation," said Ian Basey, vice president of Marketing for Avnet Electronics Marketing Americas. "Receiving this recognition from the BMA is a great accomplishment and we thank the engaged, online community that has supported the Drive for Innovation this past year." In 2011, the Drive for Innovation won a min's Editorial & Design Award in the "Special Section/Microsite" category and the "On the Road" Blog was a finalist in the "Blog" category. Additionally, in 2012, the Drive for Innovation received an Honorable Mention in the min's Best of the Web Awards in the "Contest/Online Games" category. Since July 2011, the Drive for Innovation Chevrolet Volt has been making periodic stops throughout the journey, where Fuller, the driver of the Chevrolet Volt, has been interviewing engineers, entrepreneurs, innovators and students, and blogging and posting video updates about his experiences. The trip details the electronic innovations behind the Chevrolet Volt and the future of plug-in electric cars. The multi-faceted program is anchored by a website that features content from the road trip, a drive tracker and an interactive map that highlights the tour as well as games and prizes to fuel community engagement. Avnet Express gives design engineers and purchasing professionals online access to the world's largest catalog of electronic component products, which tops five million parts. Avnet Express offers parametric searching capabilities and the ability to upload a bill of materials (BOM) for easier sourcing of products and a consistent global platform of localized content. The site can be accessed in nine languages and 13 currencies. About Avnet Electronics Marketing About Avnet, Inc. About UBM Electronics For more information, go to www.ubmelectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news. For more information on UBM Electronics please contact: For more information on Avnet Express please contact: SOURCE UBM Electronics |