UBM & Xilinx Launch All Programmable Planet - Helping Developers Change the World Using Programmable DevicesNew Xilinx-sponsored community keeps engineers abreast of the rapid expansion from logic to 'All Programmable' devices, and lets beginners and experts alike share insights and access the latest news, product information, and trainingMay 22, 2012 NEW YORK, May 22, 2012 /PRNewswire/ -- UBM DeusM, the integrated marketing services arm of UBM, and UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, today launched All Programmable Planet (www.allprogrammableplanet.com), a new online community exclusively sponsored by Xilinx, Inc. (NASDAQ: XLNX) devoted to inspiring and empowering users of programmable devices and sharing of insights derived from their growing set of applications. (Logo: http://photos.prnewswire.com/prnh/20120522/SF11766LOGO) The new community-based Website consists of blogs, message boards, live chats, whitepapers, and other educational resources for engineers who are increasingly turning to programmable devices to enable –extreme bandwidth, smart vision, embedded computing, security and safety. "With the economics of custom silicon getting exponentially worse at every node, and the need for flexibility and shorter time-to-market growing, programmable devices continue to move into the heart of electronic systems. At the same time, these devices are now combining all forms of programmable technologies to meet growing application mandates; going beyond hardware to software programmability, beyond digital to analog, and beyond single to multi-die 3D ICs," said Steve Glaser, Senior Vice President of Xilinx's Corporate Strategy & Marketing Group. "All Programmable Planet will become a key resource for, not only users of traditional programmable devices, but for designers, systems architects, and engineering managers who are looking to maximize what these new 'All Programmable Devices' make possible." Long-time technology journalist and former hardware design engineer Clive "Max" Maxfield has been named Editor-in-Chief of the All Programmable Planet online community. Max was most recently the editor of the EE Times Programmable Logic and MCU Designlines. He is also the author and co-author of a number of books on electronics and computing, including Bebop to the Boolean Boogie: An Unconventional Guide to Electronics; FPGAs: Instant Access; and How Computers Do Math. "Today's programmable devices offer tremendous advantages over components whose algorithms and functions are 'frozen in silicon.' Users want to understand how they can integrate more functions into ever fewer chips while preserving design flexibility, increasing system performance, reducing total system power and lowering bill of material costs," said Maxfield. "All Programmable Planet will be the go-to community for anyone – beginner or expert, student or professional, hardware or software developer – developing products and systems. Community members will be able to share insights and success stories, keep abreast of changes in technology, and find educational resources to help them solve design problems and have fun doing so." "I am delighted Max has taken the lead on this exciting new endeavor," said Patrick Mannion, Brand Director, EDN, Test & Measurement World, and Embedded.com at UBM Electronics. "A veteran engineer and a prolific, energetic and engaging writer, Max is hands-down the most qualified person I know to lead this community from within." "Companies like Xilinx that want to engage deeply with their current and potential customers turn to UBM Electronics," said Kathy Astromoff, CEO, UBM Electronics. "We're delighted that Xilinx shares our view on the value of engaged communities through our partnership on All Programmable Planet. Together with our UBM colleagues at DeusM, we leverage our proprietary platform and best practices to build energetic online communities that engage qualified participants, who stay for the long term." All Programmable Planet is published by UBM DeusM and UBM Electronics, and Xilinx is an exclusive sponsor. The community will be supplemented by a presence on Facebook, Twitter, and LinkedIn. Visit All Programmable Planet at www.allprogrammableplanet.com. About UBM DeusM About UBM Electronics For more information, go to www.ubmelectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news. About UBM For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news. About Xilinx For more information on UBM DeusM please contact: For more information on UBM Electronics please contact:
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