UBM Studios Bolsters its Project Management Team As its Marketing-as-a-Service Business Grows

CHICAGO, Feb. 22, 2012 /PRNewswire/ -- UBM Studios today announced that it is bolstering its project management team as its Marketing-as-a-Service (MaaS) business expands.  Over the past year UBM Studios has capitalized on the tremendous growth capabilities in Marketing-as-a-Service (MaaS) through technology innovation; user experience; user platform; and digital, mobile and social media.

UBM Studios has promoted Jessica Newell to Project Manager and Karen Liu has been hired as Creative Project Manager. 

• As Project Manager, Newell will serve as a client advocate focused on understanding the client's needs and the goals of each environment.  Newell has been employed with UBM Studios for two years and was most recently an Event Director, where she was responsible for planning, creating and optimizing virtual environments and related digital media components as well as pre-show production.  Newell began at UBM Studios as an Associate Producer.  Newell reports to Larry Stein, Production Director, UBM Studios.
• As Creative Project Manager, Liu is responsible for providing creative strategic services to clients.  With ten years of experience in advertising and creative, Liu was most recently employed with Schawk Retail Marketing as a Production Account Executive, where she led the internal production process and was the liaison between the agency and the client. Liu reports to Michael O'Sullivan, Creative Director, UBM Studios.

"As the largest producer of digital events, environments and communities in the world, producing outstanding environments with customer service excellence is critical to our business.  The expansion of our team showcases our commitment to our customers and serving their needs," said Kate Spellman, President, UBM Studios. 

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or max.gerstein@ubm.com. 

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About UBM Studios (www.ubmstudios.com)

UBM Studios, a UBM company, is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities.  UBM Studios provides marketing as a service for digital interactions and delivers the right content to the right audience with the right user interface.  For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.  For more information, go to www.ubm.com

Contact
Michele McPhail
UBM Studios
michele.mcphail@ubm.com
773 687 4321

 

SOURCE UBM Studios